Generate festival awareness & increase ticket sales.
Music festival/concert promoter
Our digital team targeted facebook advertising to individuals that were fans of the 3 headliner acts at the forefront of the festival. Additional targeting was focused on music concert enthusiasts in key southern california dmas. The mobile geo fencing strategy targeted high income zip codes within a reasonable radius around the concert location. Interstitial banner ads were served to mobile device users while they were interacting with music/entertainment apps. Custom e-mails of 50,000 units each were also served to an opt-in list of concert-goers in the four counties geographically around the event.
The multi-channel strategy resulted in a cost per session in google analytics of $2.00, well under the cost per click of most adwords search campaigns. Individuals that visited the music festival website as a result of our targeting clicked thru to the third party tickets website to purchase tickets at nearly three times the rate of google organic and direct traffic.