Connected TV advertising is still its infancy when compared to search, display, and social. Advertisers are slowing realizing the potential opportunity in CTV while masses of traditional TV viewers make the shift to streaming on-demand platforms. Even the largest big-box retailers have taken notice and are quickly looking to CTV as a valuable medium to … Continue reading In the Media: Retailers Race to Own A Piece Of CTV’s Future by Ryan Christiansen on AdExchanger.com
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