Even the top of the world isn’t immune to the coronavirus. China recently shut down the Tibet side of Mount Everest and Nepalese authorities have ended all expeditions on the South flank for the rest of this year’s climbing season amid the worsening global pandemic. It’s increasingly becoming apparent that the coronavirus is going to … Continue reading In The Media: Conventional wisdom suggests it’s time to start preparing your marketing budget for a recession. Here’s why you shouldn’t.
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Great article today from @OSchiffey explaining how establishing your presence via organic social media activity has been an essential part of the marketing mix for millions of small businesses, especially during a lockdown. adexchanger.com/advertiser/smb…
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“There’s going to be a lot of improvements on PDPs, potentially video information, more integrated customer service – maybe with store staff... Retailers will need to be qualified in every bit of information that they give to a customer..." bit.ly/3eEj1me
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"The purpose of a brand character is to define the way a brand connects to an audience in a human way, staying away from robotic, idealistic properties and giving a brand the dynamics of a person where minor flaws make them relatable and endearing." nytv.to/1pxkG
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