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If you want your business to stand out from the crowd, reach new markets and build genuine customer relationships, you will find that strategically targeting a multicultural audience can be beneficial to your business. Continue reading In the Media: Reaching Multicultural Audiences With Digital Marketing
Data virtualization provides a solution to unify data across multiple segments of your business. This new approach requires a clear understanding of the complexities and limitations of data sources present when building data virtualization solutions. Ntooitive’s CTO Vikas Khorana leans in on TechTarget’s article “Data virtualization benefits seen in unified views, IT agility.” Khorana states, “Before diving into data virtualization, understand the complexities of your data sources.” To read more see the original article here
N2TV empowers brands to grow using a comprehensive approach to acquire and engage audiences with customized campaigns
LAS VEGAS–(BUSINESS WIRE)–Ntooitive, the end-to-end digital technology partner marketing leaders trust to deliver campaign efficiency, speed and effectiveness, today officially announced an expansion of its existing connected TV (CTV) platform through an integration with global advertising technology leader The Trade Desk. The partnership offers advertisers and publishers a marketplace of cost-effective premium CTV inventory, real-time performance monitoring, and transparent reporting all within Ntooitive’s powerful N2TV platform.
“Our partnership with Ntooitive allows even more advertisers to extend traditional TV buys into the digital space,” said Brian Stempeck, chief strategy officer for The Trade Desk. “By building its technology on top of The Trade Desk’s APIs, Ntooitive’s N2TV offering provides a powerful solution for their clients. We’re excited to partner with Ntooitive to drive innovation in Connected TV.”
As an early adopter in CTV ad technology, Ntooitive is well positioned to capitalize on the growing number of consumers who have cut the cord in favor of streaming services and push the boundaries for what is possible with programmatic advertising.
“CTV has a wide range of benefits as part of a cross-medium marketing strategy focused on video distribution and reach,” said Ryan Christiansen, co-founder and CEO of Ntooitive. “To help publishers and advertisers maximize their marketing spend, N2TV pairs cross-device attribution with over-the-top impressions to verify and track online-to-offline conversions.”
Vikas Khorana, co-founder and chief technology officer of Ntooitive, added, “The Trade Desk makes it easy for us to plan, forecast and buy digital media more effectively than ever before. That translates into a highly differentiated level of service for our clients, allowing them to make smarter revenue growth strategies faster.”
Ntooitive’s N2TV and multichannel capabilities are now available to all clients. Ntooitive provides access to connected TV inventory through The Trade Desk and other video partners.
ABOUT NTOOITIVE DIGITAL, LLC.
Ntooitive is a digital advertising and technology company whose mission is to help publishers, marketers, and agencies grow revenue by creating efficiency, speed and effectiveness through the application of innovative data-driven solutions. Through its platform, Ntooitive enables organizations to make business decisions that can greatly minimize lost revenue due to missed optimization opportunities. Clients can efficiently monitor organization-wide profitability and performance, allowing them to make smarter revenue growth strategies faster. Headquartered in Las Vegas, Ntooitive also has offices in Los Angeles, Denver, St. Louis, and key locations overseas. For more information, please visit www.ntooitive.com or follow Ntooitive on Facebook, Twitter, and LinkedIn.
Continue reading Press Release: Ntooitive Expands Connected TV Platform
Ntooitive VP of Strategic Partnerships shares his insights on the Hispanic market and it’s increasing need to bring digital solutions into the fold. Guerrero mentions how display, search, and OTT compliment audio marketing strategies that will help increase the return on ad spend for Hispanic advertisers.
Introducing omni-channel marketing to traditional audio marketing allows opportunities for optimized ad spend to present itself. Guerrero shares marketing approaches Hispanic advertisers should be paying attention to and putting to practice to truly stand out in the ever growing market on online Hispanic consumers.
Read our most recent article on Forbes by Ntooitive’s CTO Vikas Khorana discussing how machine learning (ML) can be effective in sales organizations and how your business can prepare and implement ML innovations.
In this article he covers:
1. How tracking activity affects sales
2.The nonproductive nature of CRM’s
3.How machine learning can help
4.Predictions machine learning can provide
5.How to prepare for ML
Machine learning innovations available now (and those on the horizon) should lead to many more meaningful KPIs and business-building revelations — as long as teams are ready to adopt the advancements.
Tribune will work with digital agency Ntooitive primarily in two capacities: as a technology solution and a consulting practice, Grant Whitmore, chief digital operations officer at Tribune Publishing, told Publishers Daily.
As a platform vendor, Ntooitive “helps us with all sorts of automation in what is a fairly complex digital ecosystem,” Whitmore said. “We will sell search, we sell social, we sell connected TV, we sell reach. In the past, what that meant for both our planners, as well as our operations team, is a multitude of dashboards and interfaces and reporting suites.”
