All posts by Trey Cepeda

Press Release: Ntooitive Announces Nationwide Deal With Tribune Publishing Company

Insights, Press Releases, In the Media, Company Updates

All Tribune properties will now be utilizing powerful N2Hive technology for business intelligence and operational analytics solutions

LAS VEGAS–(BUSINESS WIRE)–Ntooitive, a digital ad agency and resource for publishers within the media industry, today announced it has been selected as the business intelligence provider of choice for Tribune Publishing, the nation’s third-largest newspaper publisher that operates media businesses in eight markets. Ntooitive’s N2Hive, a centralized business intelligence solution designed for publishers to optimize existing workflow and generate significant cost savings through automation by eliminating the need for manual administrative efforts, has been deployed at each of the nine newspaper properties within the Chicago-based multimedia conglomerate portfolio.

The selection of Ntooitive’s proprietary, performance-driven solution is the result of an expansive vetting process of business intelligence solutions providers by Tribune’s corporate governance team.

“We looked at dozens of business intelligence providers,” said Grant Whitmore, executive vice president and general manager of the eastern region at Tribune Publishing. “Ntooitive demonstrated its capacity to deliver impressive business intelligence and ease of system integration. The reason we are so excited about Ntooitive is because we believe that they will allow us to continue to reinforce the value that Tribune brings to its clients for all of their marketing needs.”

Tribune Publishing has grown to be one of the most iconic and admired newspaper publishers in the industry, operating national and local news sites with titles including the Chicago Tribune, New York Daily News, The Baltimore Sun, Orlando Sentinel, South Florida’s Sun-Sentinel, Virginia’s Daily Press and The Virginian-Pilot, The Morning Call of Lehigh Valley, Pennsylvania, and the Hartford Courant. Built upon a reputation that dates back to 1837, Tribune Publishing remains a leader in today’s rapidly transforming industry landscape, delivering premium local news and information—on a printed page, cable television or the internet—to consumers across all of its markets.

Whitmore continued, “Tribune has relationships with local clients that are more than a century old. The solutions those clients require in today’s fragmented media landscape mean that we have to think about our value to our clients in a different way, and that means bringing them disruptive business intelligence solutions that we can’t deliver without strong and effective partnerships.”

Ntooitive’s powerful real-time decisioning platform, N2Hive, will integrate Tribune’s multiple data sources within the system that will automate workflows, unify buy and sell side ad channels, tighten control of multiple advertising platforms and transform big data into smart data – all with no coding required.

“We are delighted to partner with Tribune Publishing to build an even stronger digital platform that benefits its readers, advertisers and shareholders,” said Ryan Christiansen, co-founder and CEO of Ntooitive. “With our experienced management team, this deal demonstrates our position as the market leader in providing business intelligence solutions, performance management data and operational analytics to the national media scene that will enable us to extend our strong long-term record of value creation.”

Vikas Khorana, co-founder and chief technology officer of Ntooitive, added, “We set the bar for cost effectiveness, end-user adoption, speed of deployment, functional depth and overall ROI. Ntooitive delivers on the promise of helping media businesses grow revenue by creating speed and efficiencies. We look forward to working closely with Tribune’s team and its first-class media properties.”

ABOUT NTOOITIVE

Ntooitive is a digital ad agency and resource for publishers within the media industry, whose mission is to help publishers, marketers and agencies grow revenue by creating efficiency, speed, and effectiveness through the application of innovative technology solutions. Our platform allows organizations to make business decisions, based on data, that can greatly minimize lost revenue due to missed optimization opportunities. Clients can efficiently monitor organization-wide profitability and performance, allowing them to make smarter revenue growth strategies faster. We have offices in Las Vegas, Los Angeles, Denver, St. Louis and key locations overseas. To learn more, please visit www.ntooitive.com. “Like” us on Facebook at www.facebook.com/Ntooitive/, follow us on Twitter at @Nsights_N2 and on LinkedIn at www.linkedin.com/company/ntooitive/.

ABOUT TRIBUNE PUBLISHING COMPANY

Tribune Publishing Company (NASDAQ:TPCO) is a media company rooted in award-winning journalism. Headquartered in Chicago, Tribune Publishing Company operates local media businesses in eight markets with titles including the Chicago Tribune, New York Daily News, The Baltimore Sun, Orlando Sentinel, South Florida’s Sun-Sentinel, Virginia’s Daily Press and The Virginian-Pilot, The Morning Call of Lehigh Valley, Pennsylvania, and the Hartford Courant. Tribune Publishing Company also operates Tribune Content Agency and The Daily Meal and is majority owner of BestReviews. Our brands are committed to informing, inspiring and engaging local communities. We create and distribute content across our media portfolio, offering integrated marketing, media, and business services to consumers and advertisers, including digital solutions and advertising opportunities.

Contacts

Andrew Meehan
Meehan Business Advisers for Ntooitive
(949) 285-0759
press@ntooitive.com

See original on Business Wire at here

In the Media: 5 Marketing Strategies to Start 2019 Right

Insights, In the Media

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To stay ahead of your competition and maintain trust and engagement with your growing customer base, it’s important to keep reinventing your marketing strategy. New marketing channels such as Connected TV and Audio are providing users with more engaging ad experiences while creating lasting impressions. Continue reading In the Media: 5 Marketing Strategies to Start 2019 Right →

In the Media: Retailers Race to Own A Piece Of CTV’s Future by Ryan Christiansen on AdExchanger.com

In the Media

Connected TV advertising is still its infancy when compared to search, display, and social. Advertisers are slowing realizing the potential opportunity in CTV while masses of traditional TV viewers make the shift to streaming on-demand platforms. Even the largest big-box retailers have taken notice and are quickly looking to CTV as a valuable medium to reach more consumers. Continue reading In the Media: Retailers Race to Own A Piece Of CTV’s Future by Ryan Christiansen on AdExchanger.com →

Press Release: Ntooitive Expands Regional Presence to Los Angeles, Appoints Armando Guerrero as Vice President of Strategic Partnerships

Press Releases

Former SVP of Marketing for Entravision Joins Ntooitive to Drive Marketing Efforts

LAS VEGAS – Nov. 29, 2018 — Ntooitive, a digital ad agency and resource for publishers within the media industry, today announced Armando Guerrero is joining the team as Vice President of Strategic Partnerships. Guerrero will be based in Los Angeles and responsible for managing partnerships for Ntooitive’s advertising technology platforms nationwide.

Since its founding in 2015, Ntooitive has experienced triple-digit year-over-year revenue growth and serves as a software partner for some of the largest newspapers across the U.S. including the New York Daily News, Chicago Tribune and San Diego Union-Tribune. The addition of Guerrero as key leadership in Los Angeles sets the foundation for Ntooitive’s national expansion and brings relevant experience and talent to its clients.

“Armando brings extensive strategic advertising media experience that will be instrumental as we continue to grow and meet the market demand of our proprietary digital advertising technology from publishers and advertisers,” said Ryan Christiansen, CEO and co-founder of Ntooitive. “We are thrilled to have him on board and with his addition, expand our regional presence to Los Angeles. Our clients and our team will benefit immensely from his leadership and deep marketing expertise.”

Guerrero has experience working with national brands such as McDonald’s, Wendy’s, Wells Fargo, Honda and Chevrolet Dealer Associations, as well as local advertisers, helping tailor marketing campaigns built around specific business needs. In his new role, Guerrero will be working to bring Ntooitive’s unparalleled digital ad experience and proprietary technology into a new, direct segment of ad partners.

“Ntooitive has a reputation for delivering custom solutions to its partners and clients while maintaining superior customer service. I am very excited to be joining a next-generation advertising technology company and am looking forward to expanding the business nationally by communicating the advantages of using Ntooitive’s holistic suite of products and services,” said Guerrero.

Guerrero previously served as Senior Vice President with Entravision, a diversified global media and advertising technology company serving Latino consumers, where, during an eight-year tenure, he held senior roles in sales and marketing building Entravision’s local digital solutions with Pulpo Media, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Guerrero has also held leadership roles driving customer demand and building brand awareness across lines of business at C6 Marketing, MTV tr3s, and 107.1/97.5 FM.  

ABOUT NTOOITIVE
Ntooitive is a digital ad agency and resource for publishers within the media industry, whose mission is to help publishers, marketers and agencies grow revenue by creating efficiency, speed, and effectiveness through the application of innovative technology solutions. Our platform allows organizations to make business decisions, based on data, that can greatly minimize lost revenue due to missed optimization opportunities. Clients can efficiently monitor organization-wide profitability and performance, allowing them to make smarter revenue growth strategies faster. We have offices in Las Vegas, Los Angeles, Denver, St. Louis and key locations overseas.

To learn more, please visit www.ntooitive.com. “Like” us on Facebook at www.facebook.com/Ntooitive/, follow us on Twitter at @Nsights_N2 and on LinkedIn at www.linkedin.com/company/ntooitive/.

MEDIA CONTACT:
Andrew Meehan
Meehan Business Advisers for Ntooitive
(949) 285-0759
press@ntooitive.com

In the Media: Ntooitive CTO, Vikas Khorana Shares A Book Every Person Striving for Success Should Read on Inc.com

In the Media

Most successful entrepreneurs and business owners often accredit their success and habitual disciplines to influential books they’ve read throughout their journey.

Creating the foundations for success requires identifying what obstacles stand in our way towards a successful career.  Continue reading In the Media: Ntooitive CTO, Vikas Khorana Shares A Book Every Person Striving for Success Should Read on Inc.com →

Why You Should Consider Adding Bing Ads to Your Search Strategy

Insights

For most businesses marketing their business online, it’s a no-brainer to utilize search advertising to boost site traffic, increase sales, and gain in-store visitors. We almost always recommend adding search advertising to your campaigns to extend reach and engage with curious customers.

Google, as you could probably expect, owns the majority of the search impression market, but there is still untapped potential to reach millions of existing or potential customers with Bing. There are over 145 million unique searchers on the Bing Network with 6 billion monthly searches.
Continue reading Why You Should Consider Adding Bing Ads to Your Search Strategy →