In the Media

Domain and Page Spoofing Remains Easy and Rampant

For nine months, Gannett Co. unintentionally misrepresented billions of ad placements to their advertising clients. While the mistake is currently being rectified, the marketing and advertising world are reeling in the aftermath.

State of Digital Publishing sat down with Ntooitive’s Chief Digital Officer, Brian Johnson, for a temperature check on how these mistakes came to be and what the industry can do to protect against failings like these in the future.

By ntooitive