To stay ahead of your competition and maintain trust and engagement with your growing customer base, it’s important to keep reinventing your marketing strategy. New marketing channels such as Connected TV and Audio are providing users with more engaging ad experiences while creating lasting impressions.
Connected TV advertising is still its infancy when compared to search, display, and social. Advertisers are slowing realizing the potential opportunity in CTV while masses of traditional TV viewers make the shift to streaming on-demand platforms. Even the largest big-box retailers have taken notice and are quickly looking to CTV as a valuable medium to … Continue reading In the Media: Retailers Race to Own A Piece Of CTV’s Future by Ryan Christiansen on AdExchanger.com