To stay ahead of your competition and maintain trust and engagement with your growing customer base, it’s important to keep reinventing your marketing strategy. New marketing channels such as Connected TV and Audio are providing users with more engaging ad experiences while creating lasting impressions.
For most businesses marketing their business online, it’s a no-brainer to utilize search advertising to boost site traffic, increase sales, and gain in-store visitors. We almost always recommend adding search advertising to your campaigns to extend reach and engage with curious customers. Google, as you could probably expect, owns the majority of the search impression … Continue reading Why You Should Consider Adding Bing Ads to Your Search Strategy
Mobile to Household IP Retargeting Take your marketing dollars further by extending the reach of your campaign. Enhancing Connected TV keeps your brand top-of-mind with your customers.
Using mobile location data to identify trends in foot traffic to a business has made leaps and bounds over the past few years. As mobile app usage has exploded so the amount of location data available. However, not all location data is created equal. As I’m sure you have noticed even apps as stable as … Continue reading Location Data Is Not Created Equal
What is GDPR? GDPR ( General Data Protection Regulation ) as you may have heard is a reform of data protection laws and regulations originated from the European Commision in designed to benefit users by giving more control over their personal information.