Ntooitive Uses AI for Better Results

Ntooitive created two technology platforms: a proprietary business efficiency tool and a data analytics program that uses predictive modeling to improve performance. That’s important because traditional marketing campaigns lack granular measurements, says Khorana, Ntooitive’s president and CTO. Their software can automate workflows, unify buy-and-sell-side ad channels, and tighten control of multiple data platforms. The result is significant cost savings for clients.

The company identifies client goals and uses a platform-agnostic and omnichannel approach for media campaigns. That may mean finding users on Facebook, Instagram, national outlets like CNN or Fox News, or programmatic channels like Connected TV. Their tech leverages AI and ML and can accurately measure ROI, “the holy grail of marketers,” Khorana adds.

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