Tribune Publishing Taps Digital Agency Ntooitive As Business Intelligence Provider

Tribune will work with digital agency Ntooitive primarily in two capacities: as a technology solution and a consulting practice, Grant Whitmore, chief digital operations officer at Tribune Publishing, told Publishers Daily.

As a platform vendor, Ntooitive “helps us with all sorts of automation in what is a fairly complex digital ecosystem,” Whitmore said. “We will sell search, we sell social, we sell connected TV, we sell reach. In the past, what that meant for both our planners, as well as our operations team, is a multitude of dashboards and interfaces and reporting suites.”

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