Ntooitive’s successful campaign was driven by their strategic use of the four C’s of marketing: Conversion, Channel, Create, and Compute.

Conversion: Following a thorough consultation with Ntooitive, LA Care established the key campaign objectives to be driving phone calls, form fills, and clicks to the Covered CA site. These metrics serve as critical indicators of lead generation and enable the measurement of the campaign’s success in generating interest and engagement among potential customers.

Channel: Ntooitive’s comprehensive approach, combining both top-of-funnel and bottom-of-funnel tactics, allowed for the creation of brand awareness and lead generation at various stages of the sales funnel. The strategy utilized a diverse set of channels, including Display, Audio, Social media, Search, Video, Radio, TV, Out of Home placements, and interactive kiosks, to effectively reach the intended audience through various mediums.

Create: With a targeted strategy focused on families, uninsured residents, and those eligible for financial assistance, Ntooitive was able to tailor their messaging and drive significant lead-related conversions during the enrollment period.

Compute: The use of website analytics and conversion tracking was a crucial component of Ntooitive’s campaign, enabling them to continuously refine their approach and achieve their marketing goals.