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  • watch_later November 24th, 2022


Ntooitive was tasked with the responsibility of enhancing awareness of LA Care’s multiple health plans and driving meaningful lead-related conversions during the 2022-2023 enrollment period. As the agency of record for LA Care, Ntooitive was uniquely positioned to execute a comprehensive marketing campaign that achieved the client’s objectives.


Ntooitive’s successful campaign was driven by their strategic use of the four C’s of marketing: Conversion, Channel, Create, and Compute.

Conversion: Following a thorough consultation with Ntooitive, LA Care established the key campaign objectives to be driving phone calls, form fills, and clicks to the Covered CA site. These metrics serve as critical indicators of lead generation and enable the measurement of the campaign’s success in generating interest and engagement among potential customers.

Channel: Ntooitive’s comprehensive approach, combining both top-of-funnel and bottom-of-funnel tactics, allowed for the creation of brand awareness and lead generation at various stages of the sales funnel. The strategy utilized a diverse set of channels, including Display, Audio, Social media, Search, Video, Radio, TV, Out of Home placements, and interactive kiosks, to effectively reach the intended audience through various mediums.

Create: With a targeted strategy focused on families, uninsured residents, and those eligible for financial assistance, Ntooitive was able to tailor their messaging and drive significant lead-related conversions during the enrollment period.

Compute: The use of website analytics and conversion tracking was a crucial component of Ntooitive’s campaign, enabling them to continuously refine their approach and achieve their marketing goals.


More Conversions Than 2021-2022
Enrollment Period
Stronger Click Through Rate Than
2021-2022 Enrollment Period
More Clicks Than 2021-2022
Enrollment Period

Overall, Ntooitive’s strategic use of the four C’s of marketing resulted in a successful campaign that drove meaningful conversions, reached the target audience through a diverse set of channels, created significant brand awareness, and generated leads at various stages of the sales funnel with an optimized budget allocation during the critical enrollment period.

About the Client:
  • LA Care – Major Healthcare Provider
  • More than 2.7 million members
  • Has proudly served LA County for over 25 years
  • Provides access to quality health care for vulnerable and low-income residents
Project Highlights: (3-month flight)
  • Generated 48.675 Billion impressions
  • 173,476 Clicks
  • 9,443 Calls Generated
  • 17,756 Total Conversions
  • 395 Out of Home Placements
  • 29,727 TV Spots
  • 1,337 Radio Spots

Yielding progressive results with
agile methodology

  • Audit Analysis
    and Discovery
    1 - 2 weeks
  • Proposal
    of Strategy
    1 - 2 weeks
  • Onboarding and
    4 weeks onwards
  • Testing and
    Proof of Concept
    1-3 weeks
  • Launch
    Pre-Go Live Test
    2 weeks
  • Analyze and Optimize

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