Achieving ADA compliance in digital advertising and web development is essential for businesses to ensure their content is accessible to everyone. In addition to increasing accessibility, ADA-compliant marketing can also help businesses improve engagement, conversions and market share.

The Importance of ADA Compliance in Digital Media

The Americans with Disabilities Act (ADA) was established in 1990 and prohibits discrimination against people with disabilities in public accommodations. ADA compliance has become increasingly important for businesses when it comes to digital media. As such, businesses must ensure their website, products and services are accessible to everyone, regardless of any physical or mental abilities they may have. This not only creates a more inclusive customer experience but also helps businesses protect themselves from potential legal issues.

Making Images Accessible on Social Media Platforms

Images are a powerful tool that can be used to engage with audiences online but they need to be made accessible so that all users can enjoy them regardless of their abilities or disabilities. Alt-text is an important factor when it comes to making images accessible on social media platforms like Facebook, Instagram, Twitter, etc. Alt-text provides an alternative description of an image that can be read by screen readers or other assistive technologies which allow people with visual impairments or other disabilities to access the image’s content.

Creating Accessible Video and Audio Content

Video and audio content are powerful tools that can help businesses engage with their audiences but they need to be made accessible so that all users can enjoy them regardless of their abilities or disabilities. Audio descriptions provide additional information about visuals that cannot be seen or heard on the screen such as characters’ actions or settings within a video file. Subtitles and transcripts should also be provided for videos which make them more accessible for viewers who are deaf or hard of hearing as well as those who don’t speak the language used in a video file. Alt text should also be provided for video files so that they can be easily understood by screen readers or other assistive technologies.  

SEO and Accessibility

There is an overlap between search engine optimization (SEO) and accessibility when it comes to optimizing websites and digital advertising campaigns. An optimized website not only helps with search engine rankings but can also improve user experience and engagement which leads to increased conversions and sales. Additionally, having an optimized website means having one which is fully compliant with the standards set by the Web Content Accessibility Guidelines (WCAG). These guidelines help ensure websites are designed and developed correctly so they are more easily navigable by users with disabilities such as impaired vision or hearing loss. This means an optimized website will not only rank higher but will also provide equal access and opportunity for all users regardless of their ability level.

Website Accessibility and How to Achieve Compliance

Ensuring all people have equal enjoyment of services and privileges offered online is the key to ADA digital compliance. At Ntooitive, we are dedicated to helping our clients meet their goals in achieving ADA digital compliance so that everyone has access to their websites regardless of any disabilities or impairments they may have. With our digital accessibility widget TruAbilities, we offer a comprehensive solution for ensuring your website meets all web content accessibility guidelines set forth by the ADA as well as international standard organizations such as World Wide Web Consortium’s (W3C) Web Accessibility Initiative (WAI). 

Why Ad Compliance Matters for Business

Ensuring your digital advertising campaigns are compliant with ADA standards is essential if you want your business to remain competitive in today’s marketplace. By making sure your images have alt text, providing subtitles and transcripts for videos and ensuring your website meets WCAG guidelines you’ll not only increase accessibility, but you’ll also increase engagement and conversions from all users regardless of their abilities or disabilities while expanding your reach into new markets at home and abroad.

The TruAbilities widget is the first-ever cookie-less ADA accessibility solution allowing you to fully share your website content with visitors with disabilities. This innovative widget ensures that personal information remains secure and does not slow down page loads. By implementing the TruAbilities widget, businesses can demonstrate their commitment to data privacy and provide a secure and compliant user experience for their customers. By adhering to ADA standards for digital advertising campaigns now, you can ensure your business remains competitive and avoid costly lawsuits due to non-compliance.

Yielding progressive results with
agile methodology

  • Audit Analysis
    and Discovery
    1 - 2 weeks
  • Proposal
    of Strategy
    1 - 2 weeks
  • Onboarding and
    4 weeks onwards
  • Testing and
    Proof of Concept
    1-3 weeks
  • Launch
    Pre-Go Live Test
    2 weeks
  • Analyze and Optimize

Take the next step