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Data Platforms & Applications
Programmatic Audio
Overview
Programmatic Audio provides a way for advertisers to reach their customers in a familiar yet new way. Programmatic Audio offers non-skippable formats and targeting such as age, gender, location, interest, and other third-party data.
Users consume audio in many different ways from community listening, gym playlists, work soundtracks, education, and podcasts.
In Recent News:
A recent IAB study reported that podcasts revenue has reached over $300 million. “This report confirms that podcasting
is an extremely viable option for advertisers,” – Mark McCrery, CEO of Authentic and Podtrac. “Advertisers in every
category are finding great returns on their podcast advertising and it’s reflected in growing investments.” – Hernan
Lopez, Founder and CEO, Wondery.
Most people and marketers don’t know just how many people are listening to on-demand streaming audio.
Spotify still runs strong with 456 million users reported in 2022. Pandora also reported 48.77 million users in 2022. These numbers solidify the opportunity that lies in streaming audio, putting programmatic audio in the major player’s circle of media marketing channels.
Read our blog post: “5 Reasons You Should Consider Programmatic Audio in Your Next Campaign”
Use Cases
Site Engagement
Elevate healthcare in the community through outreach and educational programs offering affordable plans for customer with great doctors, hospitals, and clinics.
Enrollment
Elevate healthcare in the community through outreach and educational programs offering affordable plans for customer with great doctors, hospitals, and clinics.
Emphasis on Efficiency
Elevate healthcare in the community through outreach and educational programs offering affordable plans for customer with great doctors, hospitals, and clinics.
Emphasis on Efficiency
Elevate healthcare in the community through outreach and educational programs offering affordable plans for customer with great doctors, hospitals, and clinics.
Address use cases with the NTOOITIVE
Elevate healthcare in the community through outreach and educational programs offering affordable plans for customer with great doctors, hospitals, and clinics.
Reporting Dashboard
