The advertising landscape has shifted significantly over the years and traditional TV advertising no longer holds the monopoly it once did. With the rise of streaming services like Netflix, Hulu, Amazon Prime Video and others, over-the-top (OTT) advertising has emerged as a powerful tool for businesses. OTT advertising allows businesses to reach their target audiences through streaming and connected devices, such as Roku and Apple TV. With Connected TV audiences continuing to grow—eMarketer forecasts 70.0% of the U.S. population will use Connected TVs at least once per month by 2026—OTT advertising presents a massive opportunity for advertisers to extend their reach. Ntooitive offers OTT advertising solutions that can help businesses optimize their marketing efforts and extend traditional TV buys into the digital space.
Advantages Over Traditional TV Advertising
OTT advertising bypasses the traditional model where businesses pay broadcasters to showcase their commercials during programming. One of the biggest advantages of OTT advertising is its ability to target specific audiences. With so much data available from streaming services, businesses can deliver their ads to viewers who are likely to be interested in their products or services. OTT advertising also allows for precise tracking of engagements, such as likes and shares, which can be used to improve future campaigns. Compared to traditional TV advertising, OTT ads offer more measurable outcomes, higher engagement rates and the ability to make more data-driven decisions.
Ntooitive's OTT Advertising Solutions
Ntooitive offers solutions for businesses looking to take advantage of OTT advertising including performance monitoring, transparent reporting, and conversion tracking. Performance monitoring allows businesses to see how their ads are performing in real-time through transparent reporting that provides detailed analytics on ad engagement. We also help businesses track conversions, or customer actions, such as purchases or sign-ups, that result from their ads.
Where Will My Ads Be Seen?
Ntooitive has access to a diverse set of premium inventory with trusted networks and platforms, ensuring that businesses can reach their target audience regardless of their content preferences.
OTT advertising has emerged as a powerful tool for businesses looking to reach their target audiences through streaming and connected devices. With Ntooitive’s OTT advertising solutions, businesses can take advantage of this tool in a more targeted and effective way. By providing transparent reporting, conversion tracking, and access to premium inventory, Ntooitive delivers results that help businesses achieve their advertising goals. It’s time for businesses to incorporate OTT advertising into their advertising strategy to stay ahead of the game. Let Ntooitive help you get there.