Gaming

Capitalizing on the Booming Gaming Industry through Ntooitive’s Expertise in Digital Marketing Strategies

The gaming industry is a rapidly growing market, with the global gaming market projected to surpass $200 billion in 2023. One of the key factors contributing to the success of the gaming industry is the ease of purchase ability for consumers. According to statistics, the video game industry has a 64.2% cart abandonment rate, which is considerably lower than other industries. This is due to the wide spread of information available prior to purchasing a product. Consumers are able to make well-informed purchases due to the amount of online reviews and free content available online.

Ntooitive helps gaming companies capitalize on this by creating a strong online presence and providing relevant information to consumers through effective digital marketing strategies. Our expertise and experience in the industry will help you build a strong online presence, reach and engage with customers, and increase your ROI. We can help you develop effective advertising and marketing strategies, such as utilizing social media and online reviews to reach your target audience, and creating engaging content to attract customers.

Resources/Stats:

The video game industry has a 64.2% cart abandonment rate which is considerably lower than other industries due to the ease of purchase ability and the wide spread of information available prior to purchasing the product. Consumers are able to make well informed purchases due to the amount of online reviews and free content available online.
Depending on the release date of the product, if your gaming title has a smaller budget, consider starting your marketing campaign in Q1 when there is less competition and the value of your investment can hold its most impact on a widespread market. Then ramp up the budget as the launch date of the game approaches.
A solid 6-9 months prior to game release is a good time to kickstart your video game advertising.
Base CPMs for direct buys(Twitch, Sony, Xbox) have a premium cost during Q4 due to many video game releases during this time of the market year.
Direct buys work on a first come first serve basis when it comes to their front page advertising. Known as “Takeovers”, these advertising placements get the most visibility and can supersede smaller placements on platform store pages.
Weekends tend to see a higher volume of sales with Fridays being the strongest day of the week
Utilizing FB/IG Boosted Posts can yield 20%+ increase in social page reach to
“62% of games say they would be more likely to buy a product advertised within a game”
5.8 Billion USD estimated video game advertising in 2022
82% of mobile gamers prefer free mobile games with ads to paid mobile games without ads.
Match your product to the right audience using quality creatives.
74% of US mobile gamers would watch an In-Game ad if received in-app perks in return.

Reference Links

Solutions

Optimizing Outreach Strategy

Problems

Reach and engagement - Reaching the right audience and engaging them with an effective message can be difficult, especially when it comes to gaming audiences which are often highly fragmented.
Variety of platforms - Video games span multiple platforms including consoles, PCs, handhelds, and mobile devices. Companies must be aware of each platform's advantages and disadvantages when formulating their advertising strategy.
Lack of Visibility - Gaming companies often struggle to stand out from the competition with limited reach and visibility online.
Difficulty Connecting with Customers - Reaching customers is difficult due to the saturation of available content in the gaming industry.
Identifying Engagement Opportunities - Identifying digital engagement opportunities can be difficult due to the fast-paced nature of the gaming industry.

Solution

Data Management & Analysis

Companies must have adequate systems in place for securely storing and managing user data
- Ntooitive helps customers maximize the power of data management platforms, enabling them to access and analyze data more easily and make informed decisions. We leverage customers’ 1st-party data to create retargeting and lookalike audiences, which is the key to delivering successful marketing campaigns.
Since the majority of video game sales occur on gatekept platforms like Steam, Playstation, and Xbox, the data needed to provide true purchase tracking is unavailable. This "hole" in conversion tracking makes it virtually impossible to attribute accurate sales/revenue directly to a campaign.
- Ntooitive helps fill this gap using data modeling by correlating actual sales data with campaign data to provide conservative estimates of sales/revenue.