The gaming industry is a rapidly growing market, with the global gaming market projected to surpass $200 billion in 2023. One of the key factors contributing to the success of the gaming industry is the ease of purchase ability for consumers. According to statistics, the video game industry has a 64.2% cart abandonment rate, which is considerably lower than other industries. This is due to the wide spread of information available prior to purchasing a product. Consumers are able to make well-informed purchases due to the amount of online reviews and free content available online.
Ntooitive helps gaming companies capitalize on this by creating a strong online presence and providing relevant information to consumers through effective digital marketing strategies. Our expertise and experience in the industry will help you build a strong online presence, reach and engage with customers, and increase your ROI. We can help you develop effective advertising and marketing strategies, such as utilizing social media and online reviews to reach your target audience, and creating engaging content to attract customers.
- Engaging the right audience with an effective message can be challenging, especially for gaming audiences that are highly fragmented.
- Limited reach and visibility online make it difficult for gaming companies to differentiate themselves from competitors.
- Customer reach is hampered by the abundance of available content, making it challenging to reach customers.
- The fast-paced nature of the gaming industry makes it difficult to identify opportunities for digital engagement.
- Develop effective digital marketing strategies, identify the right audience and improve online visibility. Leverage multiple channels, such as social media advertising and influencer marketing, to maximize reach while staying within budget. Develop engaging content and optimize websites to improve user experience. Stay on top of industry trends and customer preferences through ongoing data analysis.
- Gaming companies must have adequate systems in place for securely storing and managing user data generated through gaming activities.
- Maintaining data quality and accuracy to support data-driven decision-making across different platforms, devices and operating systems.
- Identifying and addressing data gaps and inconsistencies that may affect the quality of insights generated from data analysis.
- Ensuring the security and privacy of user data.
- Ntooitive helps customers maximize the power of data management platforms, enabling them to access and analyze data more easily and make informed decisions. We leverage customers’ 1st-party data to create retargeting and lookalike audiences, which is the key to delivering successful marketing campaigns. Since the majority of video game sales occur on gatekept platforms like Steam, Playstation, and Xbox, the data needed to provide true purchase tracking is unavailable. This "hole" in conversion tracking makes it virtually impossible to attribute accurate sales/revenue directly to a campaign. Ntooitive helps fill this gap using data modeling by correlating actual sales data with campaign data to provide conservative estimates of sales/revenue.