Search Engine Marketing
Google Ads as a platform has changed considerably over the past few years. This has sent marketers back to the drawing board on their tried and true strategies. Ntooitive provides a comprehensive approach to Google Ads. Here are some of our areas of focus:
With more and more automation coming to Paid Search at times it can be challenging to replicate successful strategies of the past or create a new account that expresses what you want users to know about your business. Here are a few of the services we offer to help you get the most out of Google Paid search.
Account Set-Up and Expansion
Account Set up is the foundation of a great performing Paid Search Account. Understanding how to build a structure that allows for easy review of performance, Optimization and organized expansion in the future.
Conversion Review and Implementation
Correctly defining and setting up performance tracking is paramount to getting the best return on your investment in Google Ads. The Ntooitive team can assist you at any point in the process. We excel at helping you achieve your ROAS and KPI goals.
With the advent of Ad and extension automation, it can be at times challenging to get your ads to express exactly what you want your business to communicate to your customers. At Ntooitive we have years of experience navigating Google Ads creation tools and can help you communicate exactly in the way you want while maximizing results.
Keyword Research and Optimization
Understanding and evaluating the landscape of keywords related to your business is a core component of properly budgeting and strategizing your Google Paid search campaign. Factoring your budget, the competitive landscape and your KPIs is the beginning of this process. Building a scheduled review and research process is how we ensure that your account is getting the attention it needs to meet your goals.
Formally known as Google Local, Performance Max is a great way to step into Google Ads for businesses looking for a smaller budget. For businesses with an established Google Ads account, Performance Max is the tool to access the large amount of impressions contained in the Google Maps environment. Businesses large and small can benefit from standing out in the Google Maps product.
YouTube has had unprecedented growth year over year for over a decade. As video becomes more and more of a dominant content format, advertising has followed. Choosing the right targeting and Ad format can be dizzying for marketers and business owners. Ntooitive has the tenure and experience needed to approach the YouTube ads platform and help you make smart performance-focused decisions in content creation, Ads and targeting.
The Google Display network is one of the oldest and largest in the space. Understanding the various formats and options for targeting can be a task in itself. Just as all of the Google Ads formats have experienced a large amount of innovation and automation. Ntooitive can help you understand where and when to leverage the Google Display Ad network in your media plan. You can find more information on our broader approach to the Display Advertising medium here.
Google Shopping has become a basic function of researching and purchasing products for all users across the internet. Shopping queries have exploded year over year for some time. Any business that has products to offer on their own ecommerce platform or across the many options to distribute and ship can benefit greatly from a properly set up and optimized Google Shopping campaign.