All posts by ntooitive

Ntooitive’s Inc. 5000 Achievement Makes ‘Top Headlines’ in Daily Clips

Below is an excerpt from the newsletter published by Daily Clips:

“Media organizations large and small leverage Ntooitive’s platform for business intelligence solutions, performance management data, and operational analytics in order to grow revenue. As legacy media companies remain eager to deploy new platforms that will benefit readers, Ntooitive continues to engineer digital solutions for the future, and offers technologies that help its customers do business.”

To read the full newsletter, click here: http://digital.olivesoftware.com/Olive/APA/DailyClips/SharedView.Article.aspx?href=DCPLS%2F2020%2F08%2F12&id=Ar01202&sk=EE4B565D

Ntooitive Mentioned in AdExchanger News Roundup on Inc. 5000 Award

Below is an excerpt from the article:

“Constellation Agency, for example, which ranked No. 65, (no relation to Constellation Research) does digital marketing for auto advertisers and has seen its revenue grow 4,865%. H Code, which is No. 977 on the list, helps brands connect with US Hispanics through digital media, and has grown 471%. And then there’s No. 839 on the list, Ntooitive Digital, which offers specialty marketing services for publishers and grew 568%.

If you would like to read the full article, click here:
https://www.adexchanger.com/agencies/agencies-consulting-firms-make-a-big-showing-in-2020-inc-mag-revenue-survey/

Impressive three-year revenue growth of 568% earns Ntooitive recognition on Inc. 5000 List

We are proud to announce that Ntooitive Digital made the Inc. 5000 list of fastest-growing private companies in America.

Our Story

Our founders, Ryan Christiansen and Vikas Khorana, started Ntooitive Digital in the city of Las Vegas with one purpose in mind accelerate growth for companies, big or small.

Not through cold-calling, going door-to-door, TV ads or print ads… but through innovative, entrepreneurial and data-driven digital marketing strategies that leveraged sophisticated, state of the art technology. However, we knew the only way to accomplish this would require an operationally efficient and tech-minded focus on our software solutions.

And, as a bootstrapped startup, we had to figure out how to utilize machine learning and artificial intelligence to scale.

“In the very beginning, we knew that in order to prove our winning formula worked, we had to apply the same technology to our own small business. We had to have success with our own proprietary software before we could use it to serve our clients,” said Ntooitive President, Co-Founder and CTO Vikas Khorana.

Hitting The Ground Running

We quickly got to work, promoting our digital agency services as a white-label model to our strong network of relationships in the publisher space.

Little did we know that our humble beginnings would later result in becoming one of the top 20% of fastest-growing private companies the U.S., ranking #839 in the nation and #9 in the state of Nevada.

“We sell advertising and marketing technology but to be honest – we sell customer experience because that’s something we’ve carried with us since the beginning,” added Ryan Christiansen, co-founder and CEO.

It wasn’t easy. We made mistakes. But in the pursuit of building better business tech solutions that are trusted by leading companies, those mistakes propelled us to constantly push the boundaries of developing marketing technology that’s second to none.

We share this story to inspire you to do the same, and never give up.

View original business wire:
https://www.businesswire.com/news/home/20200812005503/en/Las-Vegas-Based-Ntooitive-Digital-Debuts-Top-20

View landing page:
https://www.ntooitive.com/inc/

MEDIA CONTACT:
Andrew Meehan
Meehan Business Advisers for Ntooitive
(949) 285-0759
press@ntooitive.com

Press Release: Las Vegas-Based Ntooitive Digital Debuts in the Top 20% on the 2020 Inc. 5000 List

LAS VEGAS–(BUSINESS WIRE)–Inc. magazine today announced that Ntooitive Digital, the end-to-end technology partner marketing leaders trust to deliver campaign efficiency, speed and effectiveness, ranks No. 839 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The achievement also makes Ntooitive No. 9 amongst top companies in the state of Nevada.

“This is no small accomplishment,” said Ntooitive Co-Founder and CEO Ryan Christiansen. “Our incredible employees, smart talent acquisition and successful client relationships have propelled us to maintain momentous year-over-year growth. I’m honored to work alongside such driven, forward-thinking team members and this achievement is a direct result of the passion our employees continuously display day in, day out.”

Since the company’s launch in 2015, Ntooitive has bootstrapped its way from four to more than 60 employees spanning five offices on two continents. With round-the-clock remote support, Ntooitive is able to deliver on its promise of providing the best possible experience to customers and help them to achieve consistent, top- and bottom-line growth that exceeds their industry peers.

“We’ve helped clients navigate the waters of paid media, sales enablement, and created modern digital infrastructure by merging the gap between marketing and technology in order to help them achieve quantifiable growth and long-term business efficiency. Being recognized as one of the fastest-growing companies in the U.S. is a true testament to the talent and dedication of our people, our proven technology and persistent focus on continuing to do what’s right for our clients,” added Vikas Khorana, president, co-founder and CTO.

While entries are limited to single industries, Ntooitive services cover a holistic approach to digital transformation, including AI-driven sales enablement and revenue-driven workflow operations automation that gives organizations greater control of their sales, marketing, and customer acquisition teams.

The 39th annual Inc. 5000 list represents a unique look at the most successful, independent companies in the United States. Complete results of the Inc. 5000 can be found at www.inc.com/inc5000.

ABOUT NTOOITIVE DIGITAL, LLC

Ntooitive is a digital advertising and technology company, whose mission is to help publishers, marketers and agencies grow revenue by creating efficiency, speed, and effectiveness through the application of innovative data-driven solutions. Through its platform, Ntooitive enables organizations to make business decisions that can greatly minimize lost revenue due to missed optimization opportunities. Clients can efficiently monitor organization-wide profitability and performance, allowing them to make smarter revenue growth strategies faster. Headquartered in Las Vegas, Ntooitive also has offices in Los Angeles, Denver, Arizona, and key locations overseas. For more information, please visit www.ntooitive.com or follow Ntooitive on Facebook, Twitter, and LinkedIn.

ABOUT INC. 5000

The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list has become the hallmark of entrepreneurial success. The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million. Companies on the Inc. 500 represent the top tier of the Inc. 5000, which can be found at www.inc.com/inc5000.

View original business wire:
https://www.businesswire.com/news/home/20200812005503/en/Las-Vegas-Based-Ntooitive-Digital-Debuts-Top-20

MEDIA CONTACT:
Andrew Meehan
Meehan Business Advisers for Ntooitive
(949) 285-0759
press@ntooitive.com

In The Media: Conventional wisdom suggests it’s time to start preparing your marketing budget for a recession. Here’s why you shouldn’t.

Economy and health care as an economic pandemic fear and coronavirus fears or virus Outbreak and Stock market selling as a stock financial recession concept with 3D illustration elements.

Even the top of the world isn’t immune to the coronavirus. China recently shut down the Tibet side of Mount Everest and Nepalese authorities have ended all expeditions on the South flank for the rest of this year’s climbing season amid the worsening global pandemic. It’s increasingly becoming apparent that the coronavirus is going to cause an economic slowdown.

The travel industry has been sent into a spiral. Conferences and major events such as SXSW have been canceled. Even college and professional sporting events have been suspended or postponed. But the disruption is a potentially necessary step in order to confront the greater issue of contracting the illness that has claimed thousands of lives worldwide.

If economic turbulence keeps up, will there be a recession this year?

As businesses tighten their spending and brace for the worst, let’s take a look at the consequences of standing on the sidelines.

The dangers of not doing marketing can have a long-term impact

Here are just a few considerations if you decide to pull back your marketing spend:

Loss of market share:
The American Business Press and Meldrum & Fewsmith’s look at the 1970 recession showed that “sales and profits can be maintained and increased in recession years and in the years immediately following by those who are willing to maintain an aggressive marketing posture, while others adopt the philosophy of cutting back on promotional efforts when sales appear to be harder to get.” This study and multiple others suggest advertisers that maintained or grew their ad spending increased sales and market share during recession years. When there are fewer consumer dollars going around, you have to set your sights on getting a larger piece of the pie if you want to come out the other side stronger.

Losing credibility:
The first reaction during an economic downturn for most businesses is to cut budgets. Customers aren’t buying as much and sales forecasts are being downgraded, which means businesses have to find costs to eliminate to stay above water. But when marketers curtail their ad spending, they’re putting future business at risk. According to McGraw-Hill Research’s look at the 1985 recession, companies that either maintained or increased their ad budgets during that time experienced a 256% increase in sales versus companies that cut their ad budgets. Brand-building will benefit from a sustained media presence, but with appropriately modified messaging.

Problems attracting new customers:
Any brand considering linking itself to a public health scare will have to first ask if they have an authentic association with it and if they have a role to play in helping – at the end of the day it’s about making sure ads are sensitive to the outbreak. The perception of ad messaging should be intended to serve the best interest of your clients or customers. Given the circumstances, people are confused about how exactly how they should act (e.g., shoppers across America are buying large quantities of toilet paper for fears of being stuck in quarantine), so brands need to be careful not to add to the confusion. Remember that people still notice advertisements during an economic recession, particularly if they end up spending more time indoors.

Hunkering down. Waiting it out. Standing by. These are surefire strategies for opening the door to further fiscal woes. If you think waiting until the worst is over, think again. Your marketing budget should adapt to fit your business, but the bottom-line is that marketing maintains, builds and strengthens the ever-important consumer-brand relationship. If it’s important when the economy is thriving, just think how much more critical it is during an economic downturn.

Read pickup of this blog post in MarTech Series by clicking here

About Ryan Christiansen

Ryan Christiansen is the CEO and Co-Founder of Ntooitive. Prior to starting Ntooitive, Christiansen held senior management positions in media and digital companies including Vice President Digital Media at Stephens Media in Las Vegas, Nevada; Regional Director of Digital Sales & Marketing at Digital First Media (AdTaxi Networks/The Denver Post) in Denver, Colorado; and Local Sales Manager at The Denver Post. Christiansen was named Editor and Publisher’s TOP 25 UNDER 35. He has a BA in Journalism and Mass Communications from the University of Northern Colorado, with an emphasis in PR and Advertising.