Meet The Team: Rich Diaz

Rich Diaz

Rich is an accomplished business leader with a strong background in sales, marketing, and operations. As a new Regional Vice President of Business Development, Rich is responsible for driving growth and fostering new business opportunities for Ntooitive in the Las Vegas area. With valuable experience from leading companies like The House of Somrus, Sazerac Company, Diageo, and Hard Rock Hotel and Casino, Rich is skilled in relationship management and strategic planning. His expertise in financial analysis, cross-functional leadership, and market analysis has earned him a reputation as a respected speaker and trainer.

We asked Rich to share a few tidbits about himself most people may not know about him:

Where did you grow up?
New Jersey

Personal or professional goals?
The way I blend my personal and professional goals is a significant part of who I am. Every day, I put in the effort to grow as a loving father, devoted husband, strong leader, and supportive mentor. I’m committed to taking care of my well-being, learning new things, nurturing meaningful connections, and always staying true to my values.

One thing that really drives me is my passion for coaching and mentoring others. I love helping people realize their true worth and the incredible impact they can have on the world. Making a positive difference in the lives of those around me is something that truly fulfills me. I want to encourage everyone I meet to embrace their unique talents and use them to bring happiness to others.

Mission statement and values?
Extreme ownership, live in possibility, be solution oriented, and give to others. I take responsibility for my actions, believe in endless opportunities, and focus on finding solutions. Giving back brings me joy, and I’m relentless in pursuing my dreams. These values guide me every day, shaping my growth and meaningful life.

Accomplishments you’re proud of?
Father of two amazing young men and being married to the most incredible woman I have ever met.

Skills and expertise?
My skills and expertise include being an exceptional listener, adept at win-win negotiations, building strong relationships, and expertly finding solutions.

Favorite sports team(s)?

Favorite travel destination?
A beach…. anywhere.

What are you happiest doing, when you’re not working?
Spending time with my family traveling and enjoying beautiful beaches.

What kind of pets do you have, if any? What are their names?
The best dog ever, Bruno.

Random fact about you?
I am an artist at heart.

LinkedIn URL

Yielding progressive results with
agile methodology

  • Audit Analysis
    and Discovery
    1 - 2 weeks
  • Proposal
    of Strategy
    1 - 2 weeks
  • Onboarding and
    4 weeks onwards
  • Testing and
    Proof of Concept
    1-3 weeks
  • Launch
    Pre-Go Live Test
    2 weeks
  • Analyze and Optimize

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