Newsletter

March 2021 Newsletter

With the recent user privacy changes that more and more companies are adopting, Apple is sharing new details about its much-discussed app tracking transparency feature in iOS 14. Starting early spring, all app developers who want to submit new apps or update their apps on the App Store and use advertising or analytics SDK, are required to describe what third-party data they collect, how this data may be used, and whether it will track users. Thus, users who install and open an app will be presented with the list of what data that app tracks and whether they want to opt into that tracking.

By Daniel Harvey