To use the Research feature, select “Research” on the upper left side of the home page. The Research feature is used to capture demographic information based on geotargeting selections.
Once selected, you will be brought to this screen.
You can select locations based on these geo breakdowns: Zip Code, SCF, CBSA, Cities, Counties, DMA, Congressional District (CD), State, and Countries. There are no limitations for making multiple selections. For example, you can select Los Angeles (city), Las Vegas (city), and Florida (state) at the same time. If parts of these selections coincide, the tool will de-duplicate the data.
For zip codes, you can either search for specific zip codes or draw boundaries using the map widget. When drawing boundaries, please keep the selection limited to small areas.
The map view can be activated by clicking on the slider.
How to Use the Shape Tool to Fetch Zip Codes
Using the map widget, click and drag the map to show the area you want to perform research on, within the United States.
For this tutorial, we will look at Las Vegas, NV. In the upper right side of the map, you can find different tools to select the area(s) you want to research. From left to right, these options are the hand tool to move the map, the marker tool to drop pins, the shape tool to draw polygons, the line tool to create lines through the map, and the rectangle tool to make rectangular selections on the map. When using the shape tool, make sure to connect the ends of the shapes you create (i.e., no gaps).
Using the shape tool, you begin by clicking the starting location and clicking again at the end of the boundary line. Repeat this process until you have fully enclosed the shape. This widget allows you to create multiple shapes, lines, markers, and rectangles.
If you are not satisfied with your shape, click ‘Delete Selected Shapes’ in the upper right and the last shape created will be removed.
Click on ‘Fetch Location’ and a list of zip codes within your area(s) will populate at the top under the ‘Target’ box, and will display the notification on the right, along with the total zip codes in that area(s).