Ntooitive VP of Strategic Partnerships shares his insights on the Hispanic market and it’s increasing need to bring digital solutions into the fold. Guerrero mentions how display, search, and OTT compliment audio marketing strategies that will help increase the return on ad spend for Hispanic advertisers.
Introducing omni-channel marketing to traditional audio marketing allows opportunities for optimized ad spend to present itself. Guerrero shares marketing approaches Hispanic advertisers should be paying attention to and putting to practice to truly stand out in the ever growing market on online Hispanic consumers.