Modern customers expect an omnichannel experience, and marketers need to rise to the occasion.
There, we said it!
It used to be that it took two touchpoints with a brand before you became aware of it.
It has now tripled to six (at least).
This is a wake-up call that marketers must consider a cross-channel strategy to stay relevant or risk being left behind.
Check out Ntooitive Co-Founder Vikas Khorana in Forbes Technology Council for more on this, linked below. https://www.forbes.com/sites/forbestechcouncil/2021/11/04/modern-customers-expect-an-omnichannel-experience-and-marketers-need-to-rise-to-the-occasion/?sh=21c3f5003e85