Vikas Khorana, co-founder and CTO, writes for Forbes about why making your marketing ADA-compliant can fuel a better digital experience for all consumers and benefit your bottom line.

While your marketing department may be meeting the creative standards of your brand, have you asked them lately if the content they’re developing can be consumed by all people living with a disability?

There are over 60 million U.S. adults — our neighbors, family members and colleagues — who have some form of disability. That is one in four Americans. Globally, 15% of the world’s population — 1 billion people — experience some form of disability. This number is expected to double by 2050.