Enhancing Connected TV

  • folder Insights
  • watch_later September 18th, 2018
connected-tv art image

Mobile to Household IP Retargeting

Take your marketing dollars further by extending the reach of your campaign. Enhancing Connected TV keeps your brand top-of-mind with your customers. Ntooitive can capture mobile location data from in-store visitors from GPS enabled smartphones giving us a device ID that identifies the types of devices they use. After capturing mobile and location data, we then match with the household IP addresses to the devices connected to their home network.

By matching these two pieces together we can determine if the household owns a connected tv streaming device. Once determined Ntooitive will serve Connected TV video ads to your target audience by delivering an engaging ad experience with a targeted message. This is a great way to retarget in-store visitors and convert them into in-store buyers or even online buyers.

Premium Broadcast Extension

Our N2TV solution offers the ability for larger campaigns to extend their marketing dollars by including broadcast television into the mix.  The value of having a centralized location for your TV campaigns includes one single access point to review campaign reports as well a dedicated campaign manager that oversees your campaign from CTV-Only ads to Broadcasts TV ads. Including this broadcast extension greatly increases the reach of your CTV ad campaign to traditional TV viewers that may be part of your target audience. Our partnerships in the broadcast market allow us to offer Nielsen GRP rating solutions at competitive prices for any advertiser.

Yielding progressive results with
agile methodology

  • Audit Analysis
    and Discovery
    1 - 2 weeks
  • Proposal
    of Strategy
    1 - 2 weeks
  • Onboarding and
    4 weeks onwards
  • Testing and
    Proof of Concept
    1-3 weeks
  • Launch
    Pre-Go Live Test
    2 weeks
  • Analyze and Optimize

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