As new emerging platforms and tactics become adopted in today’s digital ecosystem reaching multicultural consumers can seem increasingly complicated. Ntooitive’s VP of Strategic Partnerships, Armando Guerrero sits down with the State of Digital Publishing to shed some light on to navigate multicultural marketing.
“In the midst of the California Consumer Privacy Act (CCPA) which officially took effect on Jan. 1, 2020, and the looming reality of EU’s General Data Protection Regulation (GDPR) reverberating way beyond Europe, brands are being forced to focus on new content strategies that draw consumers back to their website”