This week’s installment of Agency Moves is replete with agency awards, campaign launches, acquisitions and partnerships that aim to accelerate industry innovation.
50,000feet is partnering with Chelsea Piers to integrate its three primary business units of sports, events and fitness into a single platform. 50,000feet redesigned and developed their digital presence with the goal of creating a seamless experience for customers and increasing lead generation.
Adam and Knight
Adam and Knight is celebrating the one-year anniversary of its award-winning integrated marketing podcast, “What’s the Big Idea?” The show was among the most followed and shared podcasts on Spotify in 2022.
Amp Agency was named as the public relations agency of record for snack brand Nature’s Bakery. Amp Agency’s goal will be to increase overall awareness of the brand and its lineup of fig bars, oatmeal crumble bars and organic baked-ins.
Enterprise engagement platform technologies company Augeo acquired Brand Networks, a social media marketing company that provides enterprises with AI-powered tools to optimize advertising investment and buying.
Barber Shop Marketing
The Barber Shop Marketing was named a top 25 advertising and marketing agency as well as a top women-owned business by the Dallas Business Journal. This comes after a series of awards for the agency in 2022, including three Telly Awards and 17 International Festival and Events Association Pinnacle Awards.
Barkley has been named agency of record for Smoothie King. Headquartered in Coppell, Tex., Smoothie King is one of the world’s largest smoothie chains. The global franchise company, which has more than 1,400 locations worldwide, was drawn to Barkley for its ability to build whole brands for modern consumers. The agency will be responsible for brand and creative strategy for Smoothie King.
50,000feet and Boston Consulting Group (BCG) partnered to launch BCG X, a global tech build and design brand. The new brand advances BCG’s industry and functional expertise by integrating advanced technology capability with entrepreneurship to help organizations define, build and commercialize their next big ideas.
Customer experience, loyalty and growth firm Bond launched BondX, a full-service agency bringing strategic marketing expertise and capabilities to clients. BondX specializes in using expertise in human behavior, loyalty science and brand experience and expression to amplify and capitalize on a brand’s total potential.
Colle McVoy was selected as marketing agency of record by Haribo. Colle McVoy and 10 Thousand Design, its speciality design practice, will concept and design retail display graphics for seasonal moments and support in-store promotional initiatives for the candy company.
Dentsu has launched dentsu shop, a fully integrated retail accelerator developed to help both retailers and brands win in the shopping landscape. As one of dentsu’s growing portfolio of vertical-specific solutions, dentsu shop is a collective which draws upon the best of the network’s commerce capabilities across CXM, media and creative to deliver on the promise and potential of the shoppable world.
Ev and Ex Agency
Richard Rathe and John Capano, both experiential marketing industry veterans, partnered to launch full-service events and experiential marketing agency Ev and Ex Agency. Ev and Ex aims to help brands identify, engage and motivate audiences to action.
Journeys With Purpose, a conversation travel specialist, appointed Far Communications to lead its global public relations strategy. The partnership aims to demonstrate Journeys With Purpose’s purpose to motivate travelers to protect, converse and restore the natural world.
Kimberly-Clark appointed FCB Brasil to provide services for all of its portfolio in Brazil. The agency will lead brand strategy, campaign creation and production and media for brands like Huggies, Intimus and Duramax.
Finn Partners was appointed by Little Caesars pizza to support the brand’s 2023 country launch in the U.K. and champion its value proposition as a franchise-led business. Finn Partners will deliver full-service communications and digital marketing services.
Klick Health just launched btwelve, a venture studio helping innovators accelerate disruptive ideas through commercialization. Its first clients include Seed Health and Ostro.
LevLane Advertising, a full-service, independent advertising, media, digital and public relations agency, received two awards from the Public Relations Society of America’s (PRSA) Philadelphia Chapter at their 2022 Pepperpot Awards ceremony, for influencer programs and research tactics.
Nékter Juice Bar selected Ntooitive Digital as its agency of record. Ntooitive will support the brands growth through omnichannel digital marketing solutions, focused on increasing location visibility on mapping apps and providing retargeting campaigns across platforms like social media and connected TV.
Whirlpool Corporation has inked a six-figure annual sponsorship agreement between its World of Whirlpool (WoW) Studios and the One Club for Creativity to support the club’s One School, a free 16-week online portfolio program designed to open doors to a career in advertising for talented Black creatives. WoW Studios’ sponsorship will help ensure that the high cost of portfolio schools—often running in the range of $40,000—does not get in the way of giving Black creative talent entry into the industry.
Rinck Advertising was recognized as a Davey Award Silver Winner for its work on the Intermodal Association of North America’s membership campaign. For the campaign, Rinck created print, display and social ads to educate existing and potential members on the association’s ability to connect, advance and inform their business.
Global B2B agency Stein IAS was named a “top place to work” by Ragan. The award specifically recognizes the agency’s internal learning programs that empower employees to expand skill sets and expertise.
The Engine is Red
Independent marketing agency The Engine is Red acquired digital marketing agency Heart of the Sun. The acquisition aims to deepen The Engine is Red’s expertise in digital strategy and expand services and capabilities for clients like Tesla, Roku and FujiFilm.
Upwork recently expanded to support full-time hiring on its platform. Now an end-to-end hiring solution, it now enables businesses to find, vet, hire and pay global talent for full-time work, and even provides tools to address complexity and risk.
Sports, music and culture agency Wasserman is adding two new departments. Wasserman Next Gen is a rebranding of next generation marketing experts Riddle and Bloom and Wasserman Digital Design and Technology is a rebranding of ecommerce specialists Accorin.
Women in Media
The executive director for Women in Media, Tema Staig, is being honored at the 38th Annual Women of the Year Awards. Staig will be named as a community-at-large awardee for the media and arts category for her work in the nonprofit industry to change the narrative that no experienced women worked behind the scenes in the entertainment industry.
WPP has partnered with Stripe to develop new commerce and payments solutions on behalf of joint clients. With this announcement WPP is now a Consulting Partner within the Stripe Partner Ecosystem (SPE), a program which provides a comprehensive package of resources and access to industry-leading consulting firms.
Zenergy Communications is partnering with Retail Strategies to put power back into the bands of local retail business owners. The partnership’s first project is a webinar titled “Retail Through the Lens of Omni-Channel”, which will guide small business owners through the process of creating marketing campaigns with relevant channels, platforms and devices.