March 2022 Newsletter

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Q and A with Ntooitive’s Chief Digital Officer Brian Johnson: In the Aftermath of Gannett Advertisers Hit by Domain Spoofing, How Can the Industry Change to Better Protect Against Ad Fraud?

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For nine months, Gannett Co. unintentionally misrepresented billions of ad placements to their advertising clients. While the mistake is currently being rectified, the marketing and advertising world are reeling in the aftermath.

State of Digital Publishing sat down with Ntooitive’s Chief Digital Officer, Brian Johnson, for a temperature check on how these mistakes came to be and what the industry can do to protect against failings like these in the future.

Click here to read the full article.

Ntooitive Digital Employees Work to Collect Tabs for The Local Ronald McDonald House

We knew that pop tabs, loaded with high grade aluminum, yield a much higher dollar value than cans. We knew that, through recycling these pop tabs, we could raise money for Ronald McDonald House – a charity that provides safe housing for families traveling for children’s medical treatment.

We also knew that, if we asked Ntooitive team members to participate, everyone would get involved: coworkers, family members, friends and children.

With that in mind, we placed a pop tab collection jar in the break room in early 2020. Then we let our experiment unfold…

In March, we honor the many women who make an impact in the world.

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And on March 8, the world celebrates all women during International Women’s Day.

These photos memorialize and recognize the incredible women who shape Ntooitive Digital into what it is, with a special tribute to their mothers who helped shape them.

Meet the Team

Debbie-Dawn Faupel

Junior Finance Analyst

Debbie recently joined Ntooitive’s growing finance team as a junior finance analyst. She is also a senior at UNLV (just one more class to go!) and is planning to graduate with a Bachelor of Arts in Mathematics. She also has an Associate in Science degree from College of Southern Nevada Charleston Campus.

Her goal was to find a career as some sort of analyst, and now she’s found the perfect home with Ntooitive and says she is super ecstatic about it.

We asked Debbie to share a few tidbits about herself most people may not know:

Q. Your favorite book?
A. “The Help" by Kathryn Stockett.

Q. Three things you would take to a deserted island?
A. Be you and make it happen.

Q. Which simple things make you happy?
A. Spending time with family and boyfriend and being able to fit in my favorite activities is all that I need in life.

Q. What are your hobbies or favorite activities to do outside of work?
A. I love to play tennis, walk my dog, read, and I recently got into video games (almost done with the Resident Evil 2 Remake!).

Interested in joining the Ntooitive family? Reach out to speak with us today!

Yielding progressive results with
agile methodology

  • Audit Analysis
    and Discovery
    1 - 2 weeks
  • Proposal
    of Strategy
    1 - 2 weeks
  • Onboarding and
    Implementation
    4 weeks onwards
  • Testing and
    Proof of Concept
    1-3 weeks
  • Launch
    Pre-Go Live Test
    2 weeks
  • Analyze and Optimize
    Ongoing

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