Connected TV and Streaming: Roku, Crackle, and Sling TV

Quick Reference

File Size: 10 GB

File Type: MP4

3rd Party Tags: VAST Tags accepted

  • Select VPAID tags approved. Must submit for approval 5 business days before start date.

Detailed Specifications (Hosted)

Resolution Specs: For best results, include a creative from each spec type. If this isn’t possible “Mezzanine” is the optimal ad unit.

Spec Name File Type Resolution Bitrate Range (KBPS) Frame Rate (FPS) Audio Sample Rate
Mezzanine (Recommended) MP4 1920×1080 15,000 – 30,000 29.97 48 kHz
High MP4 1920×1080 4,000 – 6,500 29.97 48 kHz
Med MP4 1280×720 1,200 – 3,500 29.97 48 kHz
Low MP4 1280×720 500 – 1,200 23.98 or 29.97 48 kHz

File Format: MPEG-4 (.mp4) format only

Audio Specs

  • 2 channels only
  • PCM (preferred) or AAC codec
  • 192 kbps minimum
  • 16 or 24 bit only
  • 48 kHz sample rate
  • Audio is required

Frame Rate: 23.98, 25, or 29.97 based on native frame rate (see table above)

  • Remove any pull-down added for broadcast
  • Constant frame rate only
  • Please make content progressive using adaptive de-interlace with no frame blending.

Codec

  • Apple ProRes 422 HQ codec preferred
  • H.264 codec
  • Interlaced video is not accepted

Additional Resources

Yielding progressive results with
agile methodology

  • Audit Analysis
    and Discovery
    1 - 2 weeks
  • Proposal
    of Strategy
    1 - 2 weeks
  • Onboarding and
    Implementation
    4 weeks onwards
  • Testing and
    Proof of Concept
    1-3 weeks
  • Launch
    Pre-Go Live Test
    2 weeks
  • Analyze and Optimize
    Ongoing

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