April 2021 Newsletter

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Space is Filling Up! Learn All About Digital Accessibility on 5/6

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While the pandemic has highlighted the need for inclusive digital experiences, accessible design has never been more important to more than 60 million disabled Americans – our neighbors, family members and colleagues – who experience some form of impairment.

As business leaders, entrepreneurs and members of the community, the challenges that exist for disabled consumers have become opportunities for us to serve them. In this workshop, you’ll learn:

  • History of the American Disabilities Act
  • Additional laws and regulations
  • Legal precedence
  • What to do if you receive a demand letter
  • What accessibility levels do you really nee
  • Unlocking potential with ADA accessibility

Led by Don McCoole, vice president of sales engineering, this is a webinar all businesses with a website don’t want to miss!

As the Future of Analytics Shifts to the New Google Analytics 4, Here’s What Marketers Need to Know

With major shifts in consumer data privacy and protection, Google recently introduced a new, more intelligent Google Analytics previously known as the App+Web property to help marketers leverage their data to get a holistic audience view.

Will Google Analytics 4 Allow for More Accurate Audiences for Google Ads?

With machine learning at its core, GA4 will also be able to generate helpful insights and trends, while providing better understanding of customers across platforms and devices. The product allows for more flexible deployment of goals and conversions by handling them natively without having to code on the page or relying on Google Tag Manager.

April's Tip of the Month

Jon Denton

Jon Denton

Vice President of Sales

Sales discovery is essential.
The four outcomes driven by proper discovery engagement:

  • Build Rapport
  • Understand Pain Points 
  • Value Propositions 
  • Next Steps Outlined

Wait. What’s discovery engagement? Here’s what that means and why it’s important:

The ideal way to determine precisely what value means to each buyer is to ask high-impact questions (HIQs) during “discovery.” This requires salespeople to be curious. After all, you don’t know what you don’t know. The only way to learn is to ask questions and listen well.

The sales discovery process is the means by which you obtain the information required to create personalized value – and personalized value is the only true way to differentiate. Discovery helps you get to why the individual is buying – not just why the company needs to make the purchase. Understanding the reason your customer wants to make a purchase will then help you understand what’s valuable to him or her.

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Yielding progressive results with
agile methodology

  • Audit Analysis
    and Discovery
    1 - 2 weeks
  • Proposal
    of Strategy
    1 - 2 weeks
  • Onboarding and
    4 weeks onwards
  • Testing and
    Proof of Concept
    1-3 weeks
  • Launch
    Pre-Go Live Test
    2 weeks
  • Analyze and Optimize

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