1st & 3rd Party Audience Display targets users that have been profiled by 3rd party Data Collection Partners and users collected by an advertiser’s Re-Targeting or conversion pixel with display ads across all accessible display networks on PC & Mac computers both Laptop and Desktop platforms. Ntooitive works with every major 3rd Party Data provider in the digital marketing space. This gives us access to a very large list of data segments that profile users across almost any possible demographic or behavior. These segments can be combined with 1st party segments to compensate for a small reach on either side.
This product is a great choice if you are looking to extend reach for a Re-Targeting or a Behaviorally Segmented Display campaign that does not have enough users in its audience.
The Assets needed to launch a Behaviorally Segmented Display, Desktop Campaign are:
- Click Through URL
- Creative Assets
- A description of your targeted audience
- A correctly placed Re-Targeting or Conversion pixel.
At least on of the following Ad Sizes must be provided.
Specialty Sizes and expandable ads are available upon request. Reach out to Ops@Ntooitive.com for more information.
The Ntooitive operations staff will use the following adjustments to optimize these line items:
- Frequency Capping
- Day Parting
- Inventory Provider
All line items are subject to our standard Turnaround guidelines & Creative Specifications.