Formerly referred to as Exchange Desktop (Category Targeting)
Category & Content Targeted Display, Desktop targets websites and content that have been categorized by topic or keyword. This declaration can happen via automated scanning of content, self-declaration or by hand categorization. When targeting this way a campaign manager will leverage a combination of these types of classification methods to provide appropriate reach and performance.
You can find a list of the target-able Categories & Topics Here
. Please keep in mind that you do not need to list the specific segment when ordering. Simply describe the category or content you are attempting to target and the campaign manager will target as close as possible leveraging all possible channels.
The Assets needed to launch a Category & Content Targeted Display, Desktop Campaigns are:
- Click Through URL
- Creative Assets
- A description of your targeted content or categories
At least on of the following Ad Sizes must be provided.
Specialty Sizes and expandable ads are available upon request. Reach out to Ops@Ntooitive.com for more information.
The Ntooitive operations staff will use the following adjustments to optimize these line items:
- Frequency Capping
- Day Parting
- Inventory Provider
All line items are subject to our standard Turnaround guidelines & Creative Specifications.