Programmatic Display, Desktop

Formerly referred to as Exchange Desktop (Geo Only) Ntooitive Programmatic Display, Desktop targets display ads across all accessible display networks on PC and Mac computers both Laptop and Desktop platforms. This allows for a singular budget to be allocated across all possible display impressions in a given geography. This execution is particularly effective when attempting to maximize reach in a small geo, short time frame or maximize reach and frequency for a branding campaign. The Assets needed to launch a Programmatic Display, Cross Device Campaign are:

• Click Through URL
• Creative Assets

At least on of the following Ad Sizes must be provided. 300×250 728×90 160×600 300×600 Specialty Sizes and expandable ads are available upon request. Reach out to Ops@Ntooitive.com for more information. The Ntooitive operations staff will use the following adjustments to optimize these line items:

• Frequency Capping
• Geo
• Language
• Day Parting
• Inventory Provider

All line items are subject to our standard Turnaround guidelines and Creative Specifications.