Programmatic Display, Desktop

Formerly referred to as Exchange Desktop (Geo Only) Ntooitive Programmatic Display, Desktop targets display ads across all accessible display networks on PC & Mac computers both Laptop and Desktop platforms. This allows for a singular budget to be allocated across all possible display impressions in a given geography. This execution is particularly effective when attempting to maximize reach in a small geo, short time frame or maximize reach and frequency for a branding campaign. The Assets needed to launch a Programmatic Display, Cross Device Campaign are:

• Click Through URL
• Creative Assets

At least on of the following Ad Sizes must be provided. 300×250 728×90 160×600 300×600 Specialty Sizes and expandable ads are available upon request. Reach out to Ops@Ntooitive.com for more information. The Ntooitive operations staff will use the following adjustments to optimize these line items:

• Frequency Capping
• Geo
• Language
• Day Parting
• Inventory Provider

All line items are subject to our standard Turnaround guidelines & Creative Specifications.