Formerly referred to as Exchange Desktop (Behavioral Targeting)
Behaviorally Segmented Display, Desktop targets users that have been profiled by 3rd party Data Collection Partners with display ads across all accessible display networks all devices & computers. Ntooitive works with every major 3rd Party Data provider in the digital marketing space. This gives us access to a very large list of data segments that profile users across almost any possible demographic or behavior. However, A successful behaviorally targeted campaign must have a significantly quantifiable reach of users to deliver impressions.
Often Behaviorally Segmented Display campaign targeting can be to granular for the selected geography for a campaign. When creating an audience for an advertiser select the largest possible geo that potential users can come from. This will give you the largest possible user count to target. Then estimate the total population within that geography. Then attempt to estimate the number of people who match your audience. Divide your total impression by that estimated number of users. That will give some idea of what frequency you are attempting to execute. If your frequency is higher than 5 chances are that campaign will struggle to fulfill the requested impressions.
It is also important to consider how congested the competition may be for your given audience. For example within the Automotive vertical there are many advertisers attempting to reach Users intending to purchase a car. This can mean that we are sharing this segment with a large amount of advertiser. This can reduce the available impressions quite a bit. Also consider that this also means that these users are seeing a large number of car related ads. Make sure
The Assets needed to launch a Behaviorally Segmented Display, Desktop Campaign are:
- Click Through URL
- Creative Assets
- A description of your targeted audience
At least on of the following Ad Sizes must be provided.
Specialty Sizes and expandable ads are available upon request. Reach out to Ops@Ntooitive.com for more information.
The Ntooitive operations staff will use the following adjustments to optimize these line items:
- Frequency Capping
- Day Parting
- Inventory Provider
All line items are subject to our standard Turnaround guidelines & Creative Specifications.