Creative Specifications

Creative Specifications

All Items

Programmatic
- Display
- Online Video
- Connected TV
- Audio
- Native
Social
- Linkedin
- Facebook
- Instagram
- Pinterest
- Snapchat
- TikTok
- X (Formerly Twitter)
Google Ads
- App
- Demand Gen
- Display
- Performance Max
- Search
- Video

Google Ads

App

add remove

Text

	Type	Maximum length	Quantity	Required
	Headlines	30 characters	1-5 headlines Recommended: 5	✓
	Descriptions	90 characters	1-5 descriptions Recommended: 5	✓

Images

	Ratio	Recommended size	Quantity	Required
	Landscape 1.91:1	1200 x 628 pixels (min 600 x 314 pixels)	1-20 images Recommended: 1	✕
	Portrait 4:5	1200 x 1500 pixels (min 320 x 400 pixels)	1-20 images Recommended: 1	✕
	Square 1:1	1200 x 1200 pixels (min 200 x 200 pixels)	1-20 images Recommended: 1	✕

Videos

	Ratio	Recommended length	Quantity	Required
	Landscape 16:9	10-60 seconds	1-20 videos Recommended: 3	✕
	Vertical 9:16	10-60 seconds	1-20 videos Recommended: 7	✕
	Square 1:1	10-60 seconds	1-20 videos Recommended: 2	✕

Demand Gen

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Text

	Type	Maximum length	Quantity	Required
	Final URL	2,048 characters	1 URL	✓
	Business name	25 characters	1 name	✓
	Call to action	Automated	1 call to action	✓
	Headlines	40 characters	1-5 headlines Recommended: 5	✓
	Descriptions	90 characters	1-5 descriptions Recommended: 3	✓

Images

	Ratio	Recommended size	Quantity	Required
	Landscape 1.91:1	1200 x 628 pixels (min 600 x 314 pixels)	1-20 images Recommended: 3	✓
	Logo 1:1	1200 x 1200 pixels (min 144 x 144 pixels)	1-5 images Recommended: 1	✓
	Square 1:1	1200 x 1200 pixels (min 300 x 300)	1-20 images Recommended: 3	✓
	Portrait 4:5	960 x 1200 pixels (min 480 x 600 pixels)	1-20 images Recommended: 3	✕

Videos

	Ratio	Recommended length	Quantity	Required
	Landscape 16:9	10-60 seconds	3 videos	✕
	Vertical 9:16 or 4:5	10-60 seconds	3 videos	✕
	Square 1:1	10-60 seconds	3 videos	✕

Display

add remove

Text

	Type	Maximum length	Quantity	Required
	Headlines	30 characters	1-5 headlines	✓
	Long headline	90 characters	1 headline	✓
	Descriptions	90 characters	1-5 descriptions	✓
	Business name	25 characters	1 name	✓
	Call to action	Automated	1 call to action	✓

Images

	Ratio	Recommended size	Quantity	Required
	Landscape 1.91:1	1200 x 628 pixels (min 600 x 314 pixels)	1-15 images Recommended: 5	✓
	Logo 1:1	1200 x 1200 pixels (min 128 x 128 pixels)	1-5 images Recommended: 1	✓
	Logo 4:1	1200 x 300 pixels (min 512 x 128 pixels)	1-5 images Recommended: 1	✕
	Square 1:1	600 x 600 pixels (min 300 x 300 pixels)	1-15 images Recommended: 5	✓

Videos

	Ratio	Recommended length	Quantity	Required
	Landscape 16:9	Any Preferred: 30 seconds	1-5 videos Recommended: 2	✕
	Square 1:1	Any Preferred: 30 seconds	1-5 videos Recommended: 2	✕
	Vertical 2:3	Any Preferred: 30 seconds	1-5 videos Recommended: 2	✕

Performance Max

add remove

Text

	Type	Maximum length	Quantity	Required
	Headlines	30 characters	3-15 headlines Recommended: 11	✓
	Long headline	90 characters	1-5 headlines Recommended: 2	✕
	Descriptions	90 characters	1-5 descriptions Recommended: 4	✓
	Business name	25 characters	1 name	✓
	Call to action	Automated	1 call to action	✓
	Final URL	2,048 characters	1 URL	✕

Images

	Ratio	Recommended size	Quantity	Required
	Landscape 1.91:1	1200 x 628 pixels (min 600 x 314 pixels)	1-20 images Recommended: 4	✓
	Square 1:1	1200 x 1200 pixels (min 300 x 300 pixels)	1-20 images Recommended: 4	✓
	Logo 1:1	1200 x 1200 pixels (min 128 x 128 pixels)	1-5 images Recommended: 1	✓
	Logo 4:1	1200 x 300 pixels (min 512 x 128 pixels)	1-5 images Recommended: 1	✕
	Portrait 4:5	960 x 1200 pixels (min 480 x 600 pixels)	1-20 images Recommended: 2	✕

Videos

	Ratio	Required length	Quantity	Required
	Landscape 16:9	10 seconds or more	1-5 videos Recommended: 1	✕
	Square 1:1	10 seconds or more	1-5 videos Recommended: 1	✕
	Vertical 9:16	10 seconds or more	1-5 videos Recommended: 1	✕

Search

add remove

Text

	Type	Maximum length	Quantity	Required
	Business name	25 characters	1 name	✓

Images

	Ratio	Recommended size	Quantity	Required
	Logo 1:1	1200 x 1200 pixels (min 128 x 128 pixels)	1 image	✓

Text

	Type	Maximum length	Quantity	Required
	Headlines	25 characters	1-20 headlines Recommended: 4	✓
	Final URL	2,048 characters	1 URL	✓
	Descriptions	90 characters	1-5 descriptions Recommended: 4	✕
	Call to action	Automated	1 call to action	✕

Images

	Ratio	Recommended size	Quantity	Required
	Square 1:1	1200 x 1200 pixels (min 300 x 300 pixels)	1-20 images Recommended: 1	✓
	Landscape 1.91:1	1200 x 628 pixels (min 600 x 314 pixels)	1-20 images	✕

Text

	Type	Maximum length	Quantity	Required
	Headlines	30 characters	1-15 headlines	✓
	Descriptions	90 characters	1-4 descriptions	✓
	Final URL	2,048 characters	1 URL	✕

Video

add remove

Video

	Ratio	Resolution	Recommended length
	Horizontal 16:9	1920 x 1080 pixels	15 seconds
	Vertical 9:16	1080 x 1920 pixels	15 seconds
	Square 1:1	1080 x 1080 pixels	15 seconds

Text

	Type	Maximum length
	Headlines	2 lines 40 characters per line
	Descriptions	2 lines 35 characters per line

Video

	Ratio	Resolution	Recommended length
	Horizontal 16:9	1920 x 1080 pixels	Any length

Text

	Type	Recommended length
	Headline	≤ 42 characters
	Description	≤ 60 characters
	Call to action	≤ 16 characters
	Final URL	Any

Video

	Ratio	Resolution	Recommended length
	Horizontal 16:9	1920 x 1080 pixels	≥ 10 seconds
	Vertical 9:16	1080 x 1920 pixels	≥ 10 seconds
	Square 1:1	1080 x 1080 pixels	≥ 10 seconds

Text

	Type	Maximum length
	Headline	15 characters
	Long headline	90 characters
	Description	70 characters
	Call to action	10 characters
	Final URL	Any

Video

(Efficient Reach composition)

	Ratio	Resolution	Recommended length
	Horizontal 16:9	1920 x 1080 pixels	15 seconds (In-stream skippable, in-feed) and 6 seconds (Bumper)
	Vertical 9:16	1080 x 1920 pixels	6-60 seconds (Shorts)
	Square 1:1	1080 x 1080 pixels	6-60 seconds

(Target Frequency composition)

	Ratio	Resolution	Recommended length
	Horizontal 16:9	1920 x 1080 pixels	15 seconds (In-stream skippable, in-feed) and 6 seconds (Bumper)

All Thumbnails

	Ratio	Resolution	Format	File size
	Landscape 16:9	1280 x 720 pixels (min 1280 x 640 pixels)	.JPG, .GIF or .PNG	< 2MB for videos < 10MB for podcasts

All Companion Banners

	Ratio	Resolution	Format	File size
	Landscape 5:1	300 x 60 pixels	.JPG, .GIF or .PNG	< 150KB

Yielding progressive results with
agile methodology

Audit Analysis
and Discovery

1 - 2 weeks
Proposal
of Strategy

1 - 2 weeks
Onboarding and
Implementation

4 weeks onwards
Testing and
Proof of Concept

1-3 weeks
Launch
Pre-Go Live Test

2 weeks
Analyze and Optimize

Ongoing

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