Promoted Ads
Text Ads
Post copy: 280 characters
Image Ads
File types: PNG and JPEG are recommended.
Image Ads with App Buttons
Image size: 800 x 418 pixels is recommended for 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.
Aspect ratio: 1.91:1 or 1:1
App title: Truncated at 200 characters.
Call to Action: Install, Open, Play, Shop, Book, Connect, and Order
Image Ads with Conversation Buttons
Image size: 800 x 418 pixels
Aspect ratio: 1.91:1
Post copy: 280 characters (same as above)
Hashtag: 21 characters
Post copy: 256 characters
Headline: 23 characters
Thank you text: 23 characters
Thank you URL (optional): 23 characters
Image Ads with Polls
Image size: 800 x 418 pixels
Aspect ratio: 1.91:1 or 1:1.
Post copy: Polls can include up to 280 characters
Poll options: 2-4 custom poll options
Poll copy: 25 characters each
Poll duration: Select a time between a minimum of 5 minutes and a maximum of 7 days.
Image Ads with Website Buttons
Image size: 800 x 418 pixels
Aspect ratio: 1.91:1 or 1:1
Website title length: 70 characters.
Standalone Image Ads
Image size: 1200 x 1200 pixels
Aspect ratio: 1.91:1 or 1:1.
Video Ads
File types: MP4 or MOV
File size: 1 GB max.
Video length: 15 seconds or less is recommended.
Branding: Highly recommended throughout
Captions: Closed captioning or text overlays are strongly recommended.
Video bitrate: 6,000 – 10,000k
Frame rate: 29.97FPS or 30FPS.
Audio codec: AAC LC (low complexity)
Video codec recommendation: H264, Baseline, Main, or High Profile with a 4:2:0 color space.
Supported files: PNG or JPEG
Aspect ratio: Recommend matching sizing of the video
Max size: 5MB
Standalone Video Ads
Video size: 1200 x 1200 pixels
Aspect ratio: 16:9 or 1:1.
Video Ads with Website Buttons
Video size: 800 x 450 pixels
Aspect ratio: 16:9 or 1:1
Website title length: 70 characters.
Video Ads with App Buttons
Video size: 800 x 450 pixels
Aspect ratio: 16:9 or 1:1
App title: Truncated at 200 characters.
Call to Action: Install, Open, Play, Shop, Book, Connect, and Order
Video Ads with Conversation Buttons
Video size: 800 x 450 pixels
Aspect ratio: 16:9
Conversation Card
Post copy: 280 characters
Hashtag: 21 characters
Pre-populated user post
Post copy: 256 characters
Headline: 23 characters
Thank You post
Thank you text: 23 characters
Thank you URL (optional): 23 characters
Video Ads with Polls
Video size: 800 x 450 pixels
Aspect ratio: 16:9 or 1:1.
Post copy: Polls can include up to 280 characters
Poll options: 2-4 custom poll options
Poll copy: 25 characters each
Poll duration : Select a time between a minimum of 5 minutes and a maximum of 7 days.
Carousel Ads
Media size
Image Carousels: 800 x 418 pixels
Video Carousels: 800 x 450 pixels
Aspect ratio
Image Carousels: 1.91:1 or 1:1
Video Carousels: 16:9 or 1:1
Website Carousels
Website title length: 70 characters.
App Carousels
App title: Truncated at 200 characters.
Call to Action: Install, Open, Play, Shop, Book, Connect, and Order
X Amplify
Amplify Pre-roll
File size: Maximum file size is 1GB
Video length: Recommended 15 seconds or less. Max: 2 minutes and 20 seconds.
File type: MP4 or MOV
Video aspect ratio: 1:1
Recommended video size: 1200 x 1200 (minimum for 1:1 is 600 x 600)
Video bitrate recommendation: 6,000 – 10,000k (recommended 6,000k) for 1080p. 5,000k – 8,000k (recommended 5,000k) for 720p.
Frame rate recommendation: 29.97FPS or 30FPS.
Audio codec recommendation: AAC LC
Video codec recommendation: h264
Amplify Sponsorships
File size: Max 1 GB.
Video length: 6 seconds or less recommended. Max: 2 minutes and 20 seconds.
File type: MP4 or MOV
Aspect ratio: 16×9 or 1×1
Recommended video size: 1200 x 1200
X Live
RTMP
Video codec: H.264/AVC
Video bitrate: 9Mbps (recommended), 12Mbps (maximum)
Audio codec: AA-LC
Audio bitrate: 128bps (maximum)
Resolution
1280×720 (recommended)
1920×1080 (maximum)
Frame rate
30 fps (recommended)
60 fps (maximum)
Keyframe interval
OBS: Every 3 seconds
Wirecast:
24 fbs = Keyframe interval of 72 frames
30 fbs = Keyframe interval of 90 frames
50 fbs = Keyframe interval of 150 frames
60 fbs = Keyframe interval of 180 frames
Supported encoders and services:
Restream
Golightstream
Socialive
OBS
Wirecast
Teradek
Elemental
Vmix
StreamYard
Streamlabs
X Takeover
Text Ads
Timeline Takeover
Supported formats:
Image Ads
Video Ads
Carousel Ads
X Live
Promoted Ads with Conversation Buttons and Polls
Branded Hashtags
Branded Notifications
Trend Takeovers
File types: 6-second looping GIF, MP4, or static image
Aspect ratio: 16:9 (for both GIF and images)
File size: 5MB for image, 15MB for GIF
Trend hashtag: Max 16 characters
Trend description: Max 30 characters
Dynamic Product Ads
Prerequisites
Enable tracking across the following events:
Page View (formerly Site Visit)
Content View
Add to Cart
Purchase events
Setup your product catalog
Create a catalog (the Shopping Manager can support up to 1M products or an 8GB feed file)
Use Scheduled Feeds to upload and sync your catalog data daily or multiple times per day
Use filters to create the product sets that you’ll use in your ad campaigns
Standard Features
Conversation Button
Conversation Card
Post copy: 280 characters
Hashtag: 21 characters, including the hashtag character
Post copy: 256 characters
Headline: 23 characters
Thank you text: 23 characters
Thank you URL (optional): 23 characters
Polls
Post copy: Polls can include up to 280 characters of post copy.
Poll options: 2-4 custom poll options
Poll copy: 25 characters each
Poll duration:
Select a time between a minimum of 5 minutes and a maximum of 7 days.