Instagram Profile Feed
Image
Design Recommendations Image file type: JPG or PNG Recommended ratio: 1:1 All supported ratios: 1.91:1 to 4:5 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters Maximum number of hashtags: 30
Technical Requirements Maximum file size: 30 MB Minimum width: 500 pixels Minimum aspect ratio: 400 x 500 Maximum aspect ratio: 191 x 100 Aspect ratio tolerance: 1%
Video
Design Recommendations File type: MP4, MOV or GIF Recommended ratio: 4:5 All supported ratios: 1.91:1 to 9:16 Resolution: At least 1080 x 1080 pixels Video captions: Optional, but recommended Video sound: Optional, but recommended
Text Recommendations Primary text: 125 characters Maximum number of hashtags: 30
Technical Requirements Video duration: 1 second to 60 minutes Maximum file size: 4 GB Minimum width: 500 pixels Minimum height: 500 pixels Minimum aspect ratio: 4:5 Maximum aspect ratio: 1.91:1 Aspect ratio tolerance: 1%
Carousal
Design Recommendations Image File Type: JPG or PNG Video File Type: MP4, MOV or GIF Recommended Ratio: 1:1 All Supported Ratios: 1.91:1 to 4:5 Resolution: At least 1080 x 1080 pixels Other Design Recommendations: Upload the highest resolution image or video that meets ratio requirements. There is no maximum resolution.
Text Recommendations Primary Text: 125 characters Headline: 40 characters Maximum Number of Hashtags: 30 Landing Page URL: Required
Technical Requirements Number of Carousel Cards: 2 to 10 Image Maximum File Size: 30MB Video Maximum File Size: 4GB Video Duration: 1 second to 2 minutes Aspect Ratio Tolerance: 1%
Instagram Feed
Image
Design Recommendations Image file type: JPG or PNG Ratio: 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters Maximum number of hashtags: 30
Technical Requirements Maximum file size: 30 MB Minimum width: 500 pixels Minimum aspect ratio: 400 x 500 Maximum aspect ratio: 191 x 100 Aspect ratio tolerance: 1%
Video
Design Recommendations File type: MP4, MOV or GIF Ratio: 4:5 Resolution: At least 1080 x 1080 pixels Video captions: Optional, but recommended Video sound: Optional, but recommended
Text Recommendations Primary text: 125 characters Maximum number of hashtags: 30
Technical Requirements Video duration: 1 second to 60 minutes Maximum file size: 4 GB Minimum width: 500 pixels Aspect ratio tolerance: 1%
Carousel
Design Recommendations Image file type: JPG or PNG Video file type: MP4, MOV or GIF Ratio: 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Maximum number of hashtags: 30 Landing page URL: Required.
Technical Requirements Number of carousel cards: 2 to 10 Image maximum file size: 30 MB Video maximum file size: 4 GB Video duration: 1 second to 2 minutes Aspect ratio tolerance: 1%
Collection
Design Recommendations Image file type: JPG or PNG Video file type: MP4, MOV or GIF Ratio: 1.91:1 to 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters Landing page URL: Required
Technical Requirements Instant Experience: Required Image maximum file size: 30 MB Video maximum file size: 4 GB Minimum image/video width: 500 pixels Minimum image/video height: 500 pixels
Instagram Stories
Image
Design Recommendations Image file type: JPG or PNG Ratio: 9:16 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters
Technical Requirements Maximum file size: 30 MB Minimum width: 500 pixels Aspect ratio tolerance: 1%
Video
Design Recommendations File type: MP4, MOV or GIF Ratio: 9:16 Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps Resolution: At least 1080 x 1080 pixels Video captions: Optional, but recommended Video sound: Optional, but recommended
Text Recommendations Primary text: 125 characters
Technical Requirements Video duration: 1 second to 60 minutes Maximum file size: 4 GB Minimum width: 500 pixels Aspect ratio tolerance: 1%
Carousal
Design Recommendations Image file type: JPG or PNG Video file type: MP4, MOV or GIF Ratio: 1:1 Resolution: At least 1080 x 1920 pixel
Text Recommendations Primary text: 125 characters Headline: 40 characters Landing page URL: Required.
Technical Requirements Number of carousel cards: 2 to 10 Image maximum file size: 30 MB Video maximum file size: 4 GB Video duration: 1 second to 15 seconds Aspect ratio tolerance: 1%
Collection
Design Recommendations Image type: JPG or PNG Video file type: MP4, MOV or GIF Ratio: 1.91:1 to 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Landing page URL: Required.
Technical Requirements Instant Experience: Required. Image maximum file size: 30 MB Video maximum file size: 4 GB Minimum image/video width: 500 pixels Minimum image/video height: 500 pixels
Instagram Reels
Image
Design Recommendations File type: JPG or PNG Ratio: 9:16 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 72 characters
Technical Requirements Maximum file size: 30 MB Minimum width: 500 pixels Aspect ratio tolerance: 1%
Video
Design Recommendations File Type: MP4, MOV Ratio: 9:16 Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps Resolution: At least 500 x 888 pixels Video captions: Optional, but recommended Video sound: Optional, but strongly recommended
Text Recommendations Primary text: 72 characters
Technical Requirements Video duration: 0 seconds to 15 minutes Maximum file size: 4 GB
Carousel
Design Recommendations Image file type: JPG or PNG Resolution: At least 1080 x 1080 pixels Aspect ratio: 9:16
Technical Requirements Maximum number of carousel cards: 10 Minimum number of carousel cards: 2 Image maximum file size: 30 MB Aspect ratio tolerance: 1%
Collection
Design Recommendations Image file type: JPG or PNG Video file type: MP4 or MOV Cover ratio: 9:16 Product image ratio: 1:1 Resolution: At least 500 x 888 pixels
Technical Requirements Instant Experience: Required. Image maximum file size: 30 MB Video maximum file size: 4 GB
Instagram Explore
Image
Design Recommendations Image file type: JPG or PNG Ratio: 9:16 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters
Technical Requirements Maximum file size: 30 MB Minimum width: 500 pixels Aspect ratio tolerance: 1%
Video
Design Recommendations File type: MP4, MOV or GIF Ratio: 4:5 Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps Resolution: At least 1080 x 1080 pixels Video captions: Optional, but recommended Video sound: Optional, but recommended
Text Recommendations Primary text: 125 characters
Technical Requirements Video duration: 1 second to 60 minutes Maximum file size: 4 GB Minimum width: 500 pixels Aspect ratio tolerance: 1%
Carousel
Design Recommendations Image file type: JPG or PNG Ratio: 1:1 Resolution: 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters Landing page URL: Required.
Technical Requirements Number of carousel cards: 2-10 Maximum file size: 30 MB Minimum width: 500 pixels Minimum aspect ratio: 400 x 500 Maximum aspect ratio: 191 x 100 Aspect ratio tolerance: 1%
Collection
Design Recommendations Image file type: JPG or PNG Video file type: MP4, MOV or GIF Recommended ratio: 9:16 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters Landing page URL: Required.
Technical Requirements Instant Experience: Required. Image maximum file size: 30 MB Video maximum file size: 4 GB
Instagram Explore Home
Image
Design Recommendations Image file type: JPG or PNG Ratio: 1:1 Resolution: 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters Maximum number of hashtags: 30
Technical Requirements Maximum file size: 30 MB Minimum width: 500 pixels Minimum aspect ratio: 400 x 500 Maximum aspect ratio: 191 x 100 Aspect ratio tolerance: 1%
Carousel
Design Recommendations Image file type: JPG or PNG Ratio: 1:1 Resolution: 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters Landing page URL: Required.
Technical Requirements Number of carousel cards: 2-10 Maximum file size: 30 MB Minimum width: 500 pixels Minimum aspect ratio: 400 x 500 Maximum aspect ratio: 191 x 100 Aspect ratio tolerance: 1%
Instagram Shop
Video
Design Recommendations File type: MP4, MOV or GIF Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only) Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps Resolution: At least 1080 x 1080 pixels Video captions: Optional, but recommended Video sound: Optional, but recommended
Text Recommendations Primary text: 125 characters Headline: 27 characters Description: 27 characters
Technical Requirements Video duration: 1 second to 241 minutes Maximum file size: 4 GB Minimum width: 120 pixels Minimum height: 120 pixels
Carousel
Design Recommendations Image file type: JPG or PNG Video file type: MP4, MOV or GIF Ratio: 1:1 or 4:5 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 80 characters Headline: 45 characters Description: 18 characters Landing page URL: Required.
Technical Requirements Number of carousel cards: 2 to 10 Image maximum file size: 30 MB Video maximum file size: 4 GB Video duration: 1 second to 240 minutes Aspect ratio tolerance: 3%
