Instagram Profile Feed
Image
Design Recommendations
Image file type: JPG or PNG
Recommended ratio: 1:1
All supported ratios: 1.91:1 to 4:5
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Maximum number of hashtags: 30
Technical Requirements
Maximum file size: 30 MB
Minimum width: 500 pixels
Minimum aspect ratio: 400 x 500
Maximum aspect ratio: 191 x 100
Aspect ratio tolerance: 1%
Video
Design Recommendations
File type: MP4, MOV or GIF
Recommended ratio: 4:5
All supported ratios: 1.91:1 to 9:16
Resolution: At least 1080 x 1080 pixels
Video captions: Optional, but recommended
Video sound: Optional, but recommended
Text Recommendations
Primary text: 125 characters
Maximum number of hashtags: 30
Technical Requirements
Video duration: 1 second to 60 minutes
Maximum file size: 4 GB
Minimum width: 500 pixels
Minimum height: 500 pixels
Minimum aspect ratio: 4:5
Maximum aspect ratio: 1.91:1
Aspect ratio tolerance: 1%
Carousal
Design Recommendations
Image File Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Recommended Ratio: 1:1
All Supported Ratios: 1.91:1 to 4:5
Resolution: At least 1080 x 1080 pixels
Other Design Recommendations: Upload the highest resolution image or video that meets ratio requirements. There is no maximum resolution.
Text Recommendations
Primary Text: 125 characters
Headline: 40 characters
Maximum Number of Hashtags: 30
Landing Page URL: Required
Technical Requirements
Number of Carousel Cards: 2 to 10
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Video Duration: 1 second to 2 minutes
Aspect Ratio Tolerance: 1%
Instagram Feed
Image
Design Recommendations
Image file type: JPG or PNG
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Maximum number of hashtags: 30
Technical Requirements
Maximum file size: 30 MB
Minimum width: 500 pixels
Minimum aspect ratio: 400 x 500
Maximum aspect ratio: 191 x 100
Aspect ratio tolerance: 1%
Video
Design Recommendations
File type: MP4, MOV or GIF
Ratio: 4:5
Resolution: At least 1080 x 1080 pixels
Video captions: Optional, but recommended
Video sound: Optional, but recommended
Text Recommendations
Primary text: 125 characters
Maximum number of hashtags: 30
Technical Requirements
Video duration: 1 second to 60 minutes
Maximum file size: 4 GB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%
Carousel
Design Recommendations
Image file type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Maximum number of hashtags: 30
Landing page URL: Required.
Technical Requirements
Number of carousel cards: 2 to 10
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Video duration: 1 second to 2 minutes
Aspect ratio tolerance: 1%
Collection
Design Recommendations
Image file type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Landing page URL: Required
Technical Requirements
Instant Experience: Required
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Minimum image/video width: 500 pixels
Minimum image/video height: 500 pixels
Instagram Stories
Image
Design Recommendations
Image file type: JPG or PNG
Ratio: 9:16
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Technical Requirements
Maximum file size: 30 MB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%
Video
Design Recommendations
File type: MP4, MOV or GIF
Ratio: 9:16
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
Resolution: At least 1080 x 1080 pixels
Video captions: Optional, but recommended
Video sound: Optional, but recommended
Text Recommendations
Primary text: 125 characters
Technical Requirements
Video duration: 1 second to 60 minutes
Maximum file size: 4 GB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%
Carousal
Design Recommendations
Image file type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1920 pixel
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Landing page URL: Required.
Technical Requirements
Number of carousel cards: 2 to 10
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Video duration: 1 second to 15 seconds
Aspect ratio tolerance: 1%
Collection
Design Recommendations
Image type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Landing page URL: Required.
Technical Requirements
Instant Experience: Required.
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Minimum image/video width: 500 pixels
Minimum image/video height: 500 pixels
Instagram Reels
Image
Design Recommendations
File type: JPG or PNG
Ratio: 9:16
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 72 characters
Technical Requirements
Maximum file size: 30 MB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%
Video
Design Recommendations
File Type: MP4, MOV
Ratio: 9:16
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
Resolution: At least 500 x 888 pixels
Video captions: Optional, but recommended
Video sound: Optional, but strongly recommended
Text Recommendations
Primary text: 72 characters
Technical Requirements
Video duration: 0 seconds to 15 minutes
Maximum file size: 4 GB
Carousel
Design Recommendations
Image file type: JPG or PNG
Resolution: At least 1080 x 1080 pixels
Aspect ratio: 9:16
Technical Requirements
Maximum number of carousel cards: 10
Minimum number of carousel cards: 2
Image maximum file size: 30 MB
Aspect ratio tolerance: 1%
Collection
Design Recommendations
Image file type: JPG or PNG
Video file type: MP4 or MOV
Cover ratio: 9:16
Product image ratio: 1:1
Resolution: At least 500 x 888 pixels
Technical Requirements
Instant Experience: Required.
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Instagram Explore
Image
Design Recommendations
Image file type: JPG or PNG
Ratio: 9:16
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Technical Requirements
Maximum file size: 30 MB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%
Video
Design Recommendations
File type: MP4, MOV or GIF
Ratio: 4:5
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
Resolution: At least 1080 x 1080 pixels
Video captions: Optional, but recommended
Video sound: Optional, but recommended
Text Recommendations
Primary text: 125 characters
Technical Requirements
Video duration: 1 second to 60 minutes
Maximum file size: 4 GB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%
Carousel
Design Recommendations
Image file type: JPG or PNG
Ratio: 1:1
Resolution: 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Landing page URL: Required.
Technical Requirements
Number of carousel cards: 2-10
Maximum file size: 30 MB
Minimum width: 500 pixels
Minimum aspect ratio: 400 x 500
Maximum aspect ratio: 191 x 100
Aspect ratio tolerance: 1%
Collection
Design Recommendations
Image file type: JPG or PNG
Video file type: MP4, MOV or GIF
Recommended ratio: 9:16
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Landing page URL: Required.
Technical Requirements
Instant Experience: Required.
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Instagram Explore Home
Image
Design Recommendations
Image file type: JPG or PNG
Ratio: 1:1
Resolution: 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Maximum number of hashtags: 30
Technical Requirements
Maximum file size: 30 MB
Minimum width: 500 pixels
Minimum aspect ratio: 400 x 500
Maximum aspect ratio: 191 x 100
Aspect ratio tolerance: 1%
Carousel
Design Recommendations
Image file type: JPG or PNG
Ratio: 1:1
Resolution: 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Landing page URL: Required.
Technical Requirements
Number of carousel cards: 2-10
Maximum file size: 30 MB
Minimum width: 500 pixels
Minimum aspect ratio: 400 x 500
Maximum aspect ratio: 191 x 100
Aspect ratio tolerance: 1%
Instagram Shop
Video
Design Recommendations
File type: MP4, MOV or GIF
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
Resolution: At least 1080 x 1080 pixels
Video captions: Optional, but recommended
Video sound: Optional, but recommended
Text Recommendations
Primary text: 125 characters
Headline: 27 characters
Description: 27 characters
Technical Requirements
Video duration: 1 second to 241 minutes
Maximum file size: 4 GB
Minimum width: 120 pixels
Minimum height: 120 pixels
Carousel
Design Recommendations
Image file type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1 or 4:5
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 80 characters
Headline: 45 characters
Description: 18 characters
Landing page URL: Required.
Technical Requirements
Number of carousel cards: 2 to 10
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Video duration: 1 second to 240 minutes
Aspect ratio tolerance: 3%
