Facebook Feed
Image
Design Recommendations File type: JPG or PNG Ratio: 1.91:1 to 4:5 Resolution: -1:1 ratio: 1080 x 1080 pixels -4:5 ratio: 1080 x 1350 pixels
Text Recommendations Primary text: 50-150 characters Headline: 27 characters
Technical Requirements Maximum file size: 30 MB Minimum width: 600 pixels Minimum height: -1:1 ratio: 600 pixels -4:5 ratio: 750 pixels Aspect ratio tolerance: 3%
Video
Design Recommendations File type: MP4, MOV or GIF Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only) Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps Resolution: At least 1080 x 1080 pixels Video captions: Optional, but recommended Video sound: Optional, but recommended
Text Recommendations Primary text: 125 characters Headline: 27 characters Description: 27 characters
Technical Requirements Video duration: 1 second to 241 minutes Maximum file size: 4 GB Minimum width: 120 pixels Minimum height: 120 pixels
360 Videos With some objectives, you can use a 360 video. When people see this type of ad, they can turn their device or drag their finger to move around within the video and explore every angle.
Carousal
Design Recommendations Image file type: JPG or PNG Video file type: MP4, MOV or GIF Ratio: 1:1 or 4:5 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 80 characters Headline: 45 characters Description: 18 characters Landing page URL: Required.
Technical Requirements Number of carousel cards: 2 to 10 Image maximum file size: 30 MB Video maximum file size: 4 GB Video duration: 1 second to 240 minutes Aspect ratio tolerance: 3%
Collection Ad Specs
Design Recommendations Image type: JPG or PNG Video file type: MP4, MOV or GIF Ratio: 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters Landing page URL: Required
Technical Requirements Instant Experience: Required Image maximum file size: 30 MB Video maximum file size: 4 GB
Facebook Video Feed Ads
Image
Design Recommendation File type: JPG or PNG Ratio: 1.91:1 to 4:5 Resolution: -1:1 ratio: 1080 x 1080 pixels -4:5 ratio: 1080 x 1350 pixels
Text Recommendations Primary text: 50-150 characters Headline: 27 characters
Technical Requirements Maximum file size: 30 MB Minimum width: 600 pixels Minimum height: -1:1 ratio: 600 pixels -4:5 ratio: 750 pixels Aspect ratio tolerance: 3%
Video
Design Recommendations File type: MP4, MOV or GIF Ratio: 4:5 Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps Resolution: At least 1080 x 1080 pixels Video captions: Optional, but recommended Video sound: Optional, but recommended
Text Recommendations Primary text: 80 characters Headline: 25 characters Description: 25 characters
Technical Requirements Video duration: 1 second to 241 minutes Maximum file size: 4 GB Minimum width: 120 pixels Minimum height: 120 pixels
Carousal
Design Recommendations Image file type: JPG or PNG Video file type: MP4, MOV or GIF Ratio: 1:1 or 4:5 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 80 characters Headline: 45 characters Description: 18 characters Landing page URL: Required.
Technical Requirements Number of carousel cards: 2 to 10 Image maximum file size: 30 MB Video maximum file size: 4 GB Video duration: 1 second to 240 minutes Aspect ratio tolerance: 3%
Collection
Design Recommendations Image type: JPG or PNG Video file type: MP4, MOV or GIF Ratio: 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters Landing page URL: Required
Technical Requirements Instant Experience: Required Image maximum file size: 30 MB Video maximum file size: 4 GB
Facebook Marketplace
Image
Design Recommendations File type: JPG or PNG Ratio: 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters Description: 30 characters
Technical Requirements Maximum file size: 30 MB
Video
Design Recommendation File type: MP4, MOV or GIF Ratio: 1:1 Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps Resolution: At least 1080 x 1080 pixels
Text Recommendations Headline: 25 characters
Technical Requirements Video duration: 1 second to 241 minutes Maximum file size: 4 GB Minimum width: 120 pixels Minimum height: 120 pixels
Carousel
Design Recommendations Image file type: JPG or PNG Video file type: MP4, MOV or GIF Ratio: 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters Description: 20 characters Landing page URL: Required
Technical Requirements Number of carousel cards: 2 to 10 Image maximum file size: 30 MB Video maximum file size: 4 GB Video duration: 1 second to 240 minutes Aspect ratio tolerance: 3%
Collection
Design Recommendations File type: JPG or PNG Ratio: 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Headline: 25 characters
Technical Requirements Instant experience: Required. Image maximum file size: 30 MB
Facebook In-Stream Video
Image
Design Recommendation File type: JPG or PNG Ratio: 1.91:1 to 1:1 Resolution: At least 1080×1080 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters Description: 30 characters
Technical Requirements Maximum file size: 30 MB Minimum width: 600 pixels Minimum height: 600 pixels Aspect ratio tolerance: 3%
Video
Design Recommendations File type: MP4, MOV or GIF Ratio: 16:9 or 1:1 Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+ Resolution: At least 1080 x 1080 pixels Video captions: Optional, but recommended Video sound: Optional, but strongly recommended
Text Recommendations Primary text: 125 characters Headline: 40 characters
Technical Requirements Video duration (desktop): 5 seconds to 15 seconds. Video duration limit may vary by objective. Video duration (mobile): 5 seconds to 10 minutes. Video duration limit may vary by objective. Maximum file size: 4 GB
Carousel
Design Recommendations Image file type: JPG or PNG Ratio: 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters Description: 30 characters
Technical Requirements Number of carousel cards: 10 Image maximum file size: 4 GB Image minimum width: 600 pixels Image minimum height: 600 pixels Video maximum file size: 4 GB Video duration: Up to 15 seconds Aspect ratio tolerance: 3%
Facebook Stories
Image
Design Recommendations File type: JPG or PNG Ratio: 9:16 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters
Technical Requirements Maximum file size: 30 MB Minimum width: 500 pixels Aspect ratio tolerance: 1%
Video
Design Recommendations File type: MP4, MOV or GIF Ratio: 9:16 Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps Resolution: At least 1080 x 1080 pixels Video captions: Optional, but recommended Video sound: Optional, but recommended
Text Recommendations Primary text: 125 characters Headline: 40 characters
Technical Requirements Video duration: 1 second to 2 minutes Maximum file size: 4 GB Minimum width: 500 pixels Aspect ratio tolerance: 1%
Carousel
Design Recommendations Image file type: JPG or PNG Recommended ratio: 1:1 Recommended resolution: At least 1080 x 1920 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters Landing page URL: Required.
Technical Requirements Number of carousel cards: 3 to 10 Image minimum width: 500 pixels Image maximum file size: 30 MB
Ads on Facebook Reels
Image
Design Recommendations File type: JPG or PNG Ratio: 1.91:1 to 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 72 characters Headline: 10 characters
Technical Requirements Maximum file size: 30 MB Minimum width: 600 pixels Minimum height: 600 pixels Aspect ratio tolerance: 3%
Video
Design Recommendations File Type: MP4, MOV Recommended Ratio: 9:16 Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps Resolution: At least 500 x 800 pixels Video captions: Optional, but recommended Video sound: Optional, but strongly recommended
Text Recommendations Primary text: 40 characters
Technical Requirements Maximum file size: 4 GB Min video duration: 4 seconds Max video duration: 15 seconds
Carousel
Design Recommendations File type: JPG or PNG Ratio: 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 50 characters Headline: Ten characters
Technical Requirements Number of carousel cards: 10 Maximum file size: 30 MB Minimum width: 600 pixels Minimum height: 600 pixels Aspect ratio tolerance: 3%
Facebook Search Results
Image
Design Recommendations File type: JPG or PNG Ratio: 1.91:1 to 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters Description: 30 characters
Technical Requirements Maximum file size: 30 MB Minimum width: 600 pixels Minimum height: 600 pixels Aspect ratio tolerance: 3%
Video
Design Recommendations File type: MP4, MOV or GIF Ratio: 1:1 Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+ Resolution: At least 1080 x 1080 pixels Video captions: Optional, but recommended Video sound: Optional, but recommended
Text Recommendations Primary text: 125 characters Headline: 40 characters Description: 30 characters
Technical Requirements Video duration: 1 second to 241 minutes Maximum file size: 4 GB Minimum width: 120 pixels Minimum height: 120 pixels
Carousel
Design Recommendations Image file type: JPG or PNG Video file type: MP4, MOV or GIF Ratio: 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters Description: 20 characters Landing page URL: Required
Technical Requirements Number of carousel cards: 2 to 10 Image maximum file size: 30 MB Video maximum file size: 4 GB Video duration: 1 second to 240 minutes Aspect ratio tolerance: 3%
Facebook Business Explore
Image
Design Recommendations File type: JPG or PNG Ratio: 1.91:1 to 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Headline: 27 characters Description: 27 characters
Technical Requirements Maximum file size: 30 MB Minimum width: 600 pixels Minimum height: 600 pixels Aspect ratio tolerance: 3%
Video
Design Recommendations File type: MP4, MOV or GIF Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only) Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+ Resolution: At least 1080 x 1080 pixels Video captions: Optional, but recommended Video sound: Optional, but recommended
Text Recommendations Primary text: 125 characters Headline: 27 characters Description: 27 characters
Technical Requirements Video duration: 1 second to 241 minutes Maximum file size: 4 GB Minimum width: 120 pixels Minimum height: 120 pixels
Carousel
Design Recommendations Image file type: JPG or PNG Video file type: MP4, MOV or GIF Ratio: 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Headline: 32 characters Description: 18 characters Landing page URL: Required
Technical Requirements Number of carousel cards: 2 to 10 Image maximum file size: 30 MB Video maximum file size: 4 GB Video duration: 1 second to 240 minutes Aspect ratio tolerance: 3%
Facebook Reels
Image
Design Recommendations File type: JPG or PNG Ratio: 9:16 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 40 characters Headline: 55 characters
Technical Requirements Maximum file size: 30 MB Minimum width: 600 pixels Minimum height: 600 pixels Aspect ratio tolerance: 3%
Video
Design Recommendations File type: MP4, MOV, GIF Recommended ratio: 9:16 Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps Resolution: At least 1080 x 1080 pixels Video captions: Optional, but recommended Video sound: Optional, but strongly recommended
Text Recommendations Primary text: 40 characters Headline text: 55 characters Support for auto captioning: No
Technical Requirements Video duration: No maximum limit. Maximum file size: 4 GB
Things to Avoid Special boxes: No
Carousel
Design Recommendations Image file type: JPG or PNG Recommended ratio: 9:16 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 40 characters
Technical Requirements Number of carousel cards: 2-10 Maximum file size: 30 MB Minimum width: 600 pixels Minimum height: 600 pixels Aspect ratio tolerance: 1%
Collection
Design Recommendations Image Type: JPG or PNG Video File Type: MP4, MOV or GIF Ratio: 9:16 to 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary Text: 72 characters Headline: 10 characters Landing Page URL: Required
Technical Requirements Instant Experience: Required Image Maximum File Size: 30MB Video Maximum File Size: 4GB
Audience Network Native, Banner & Interstitial
Image
Design Recommendations File type: JPG or PNG Ratio: 9:16 Resolution: At least 398 x 208 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters Description: 30 characters
Technical Requirements Maximum file size: 30 MB Minimum width: 398 pixels Minimum height: 208 pixels
Video
Design Recommendations File type: MP4, MOV or GIF Ratio: 9:16 Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+ Resolution: At least 1080 x 1080 pixels Video captions: Not supported Video sound: Optional, but recommended
Text Recommendations Primary text: 125 characters Headline: 40 characters Description: 30 characters
Technical Requirements Video duration: 1 second to 2 minutes Maximum file size: 4 GB
Carousel
Design Recommendations Image type: JPG or PNG Video file type: MP4, MOV or GIF Ratio: 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 125 characters Headline: 40 characters Description: 20 characters Landing page URL: Required
Technical Requirements Number of carousel cards: 2 to 10 Image maximum file size: 30 MB Video maximum file size: 4 GB Video duration: 1 second to 240 seconds
Audience Network Rewarded Video
Image
Design Recommendations File type: JPG or PNG Ratio: 1.91:1 to 4:5 Resolution: -1:1 ratio: 1080 x 1080 pixels -4:5 ratio: 1080 x 1350 pixels
Text Recommendations Primary text: 50-150 characters Headline: 27 characters
Technical Requirements Maximum file size: 30 MB Minimum width: 600 pixels Minimum height: -1:1 ratio: 600 pixels -4:5 ratio: 750 pixels Aspect ratio tolerance: 3%
Video
Design Recommendations File type: MP4, MOV or GIF Ratio: 9:16 Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+ Resolution: At least 1080 x 1080 pixels Video captions: Not supported Video sound: Optional, but recommended
Text Recommendations Primary text: 125 characters Headline: 40 characters Description: 30 characters
Technical Requirements Video duration: 3 seconds to 61 seconds Maximum file size: 4 GB
Carousel
Design Recommendations Image file type: JPG or PNG Video file type: MP4, MOV or GIF Ratio: 1:1 or 4:5 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 80 characters Headline: 45 characters Description: 18 characters Landing page URL: Required.
Technical Requirements Number of carousel cards: 2 to 10 Image maximum file size: 30 MB Video maximum file size: 4 GB Video duration: 1 second to 240 minutes Aspect ratio tolerance: 3%
Messenger Stories
Image
Design Recommendations File type: JPG or PNG Ratio: 9:16 Resolution: At least 1080 x 1080
Text Recommendations Primary text: 125 characters Headline: 40 characters
Technical Requirements Maximum file size: 30 MB Minimum width: 500 pixels Aspect ratio tolerance: 1%
Video
Design Recommendations File type: MP4, MOV or GIF Ratio: 9:16 Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+ Resolution: At least 1080 x 1080 pixels Video captions: Optional, but recommended Video sound: Optional, but recommended
Text Recommendations Primary text: 125 characters Headline: 40 characters
Technical Requirements Video duration: 1 second to 2 minutes Maximum file size: 4 GB Minimum width: 500 pixels Aspect ratio tolerance: 1%
Carousel
Design Recommendations Image file type: JPG or PNG Video file type: MP4, MOV or GIF Ratio: 1:1 or 4:5 Resolution: At least 1080 x 1080 pixels
Text Recommendations Primary text: 80 characters Headline: 45 characters Description: 18 characters Landing page URL: Required.
Technical Requirements Number of carousel cards: 2 to 10 Image maximum file size: 30 MB Video maximum file size: 4 GB Video duration: 1 second to 240 minutes Aspect ratio tolerance: 3%
Facebook Right Column
Image
Design Recommendations File type: JPG or PNG Ratio: 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Headline: 40 characters
Technical Requirements Minimum width: 254 pixels Minimum height: 133 pixels
Video
Design Recommendations File type: MP4, MOV or GIF Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only) Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps Resolution: At least 1080 x 1080 pixels Video captions: Optional, but recommended Video sound: Optional, but recommended
Text Recommendations Primary text: 125 characters Headline: 27 characters Description: 27 characters
Technical Requirements Video duration: 1 second to 241 minutes Maximum file size: 4 GB Minimum width: 120 pixels Minimum height: 120 pixels
360 Videos With some objectives, you can use a 360 video. When people see this type of ad, they can turn their device or drag their finger to move around within the video and explore every angle.
Carousel
Design Recommendations Image file type: JPG or PNG Video file type: MP4, MOV or GIF Ratio: 1:1 Resolution: At least 1080 x 1080 pixels
Text Recommendations Headline: 40 characters Landing page URL: Required
Technical Requirements Number of carousel cards: 2 to 10 Image maximum file size: 30 MB Video maximum file size: 4 GB Video duration: 1 second to 240 minutes Aspect ratio tolerance: 3%
