Facebook Feed
Image
Design Recommendations
File type: JPG or PNG
Ratio: 1.91:1 to 4:5
Resolution: -1:1 ratio: 1080 x 1080 pixels
-4:5 ratio: 1080 x 1350 pixelsText Recommendations
Primary text: 50-150 characters
Headline: 27 characters
Technical Requirements
Maximum file size: 30 MB
Minimum width: 600 pixels
Minimum height: -1:1 ratio: 600 pixels -4:5 ratio: 750 pixels
Aspect ratio tolerance: 3%
Video
Design Recommendations
File type: MP4, MOV or GIF
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
Resolution: At least 1080 x 1080 pixels
Video captions: Optional, but recommended
Video sound: Optional, but recommended
Text Recommendations
Primary text: 125 characters
Headline: 27 characters
Description: 27 characters
Technical Requirements
Video duration: 1 second to 241 minutes
Maximum file size: 4 GB
Minimum width: 120 pixels
Minimum height: 120 pixels
360 Videos
With some objectives, you can use a 360 video. When people see this type of ad, they can turn their device or drag their finger to move around within the video and explore every angle.
Carousal
Design Recommendations
Image file type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1 or 4:5
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 80 characters
Headline: 45 characters
Description: 18 characters
Landing page URL: Required.
Technical Requirements
Number of carousel cards: 2 to 10
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Video duration: 1 second to 240 minutes
Aspect ratio tolerance: 3%
Collection Ad Specs
Design Recommendations
Image type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Landing page URL: Required
Technical Requirements
Instant Experience: Required
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Facebook Video Feed Ads
Image
Design Recommendation
File type: JPG or PNG
Ratio: 1.91:1 to 4:5
Resolution: -1:1 ratio: 1080 x 1080 pixels -4:5 ratio: 1080 x 1350 pixels
Text Recommendations
Primary text: 50-150 characters
Headline: 27 characters
Technical Requirements
Maximum file size: 30 MB
Minimum width: 600 pixels
Minimum height: -1:1 ratio: 600 pixels
-4:5 ratio: 750 pixelsAspect ratio tolerance: 3%
Video
Design Recommendations
File type: MP4, MOV or GIF
Ratio: 4:5
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
Resolution: At least 1080 x 1080 pixels
Video captions: Optional, but recommended
Video sound: Optional, but recommended
Text Recommendations
Primary text: 80 characters
Headline: 25 characters
Description: 25 characters
Technical Requirements
Video duration: 1 second to 241 minutes
Maximum file size: 4 GB
Minimum width: 120 pixels
Minimum height: 120 pixels
Carousal
Design Recommendations
Image file type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1 or 4:5
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 80 characters
Headline: 45 characters
Description: 18 characters
Landing page URL: Required.
Technical Requirements
Number of carousel cards: 2 to 10
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Video duration: 1 second to 240 minutes
Aspect ratio tolerance: 3%
Collection
Design Recommendations
Image type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Landing page URL: Required
Technical Requirements
Instant Experience: Required
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Facebook Marketplace
Image
Design Recommendations
File type: JPG or PNG
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Description: 30 characters
Technical Requirements
Maximum file size: 30 MB
Video
Design Recommendation
File type: MP4, MOV or GIF
Ratio: 1:1
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Headline: 25 characters
Technical Requirements
Video duration: 1 second to 241 minutes
Maximum file size: 4 GB
Minimum width: 120 pixels
Minimum height: 120 pixels
Carousel
Design Recommendations
Image file type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Description: 20 characters
Landing page URL: Required
Technical Requirements
Number of carousel cards: 2 to 10
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Video duration: 1 second to 240 minutes
Aspect ratio tolerance: 3%
Collection
Design Recommendations
File type: JPG or PNG
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Headline: 25 characters
Technical Requirements
Instant experience: Required.
Image maximum file size: 30 MB
Facebook In-Stream Video
Image
Design Recommendation
File type: JPG or PNG
Ratio: 1.91:1 to 1:1
Resolution: At least 1080×1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Description: 30 characters
Technical Requirements
Maximum file size: 30 MB
Minimum width: 600 pixels
Minimum height: 600 pixels
Aspect ratio tolerance: 3%
Video
Design Recommendations
File type: MP4, MOV or GIF
Ratio: 16:9 or 1:1
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
Resolution: At least 1080 x 1080 pixels
Video captions: Optional, but recommended
Video sound: Optional, but strongly recommended
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Technical Requirements
Video duration (desktop): 5 seconds to 15 seconds. Video duration limit may vary by objective.
Video duration (mobile): 5 seconds to 10 minutes. Video duration limit may vary by objective.
Maximum file size: 4 GB
Carousel
Design Recommendations
Image file type: JPG or PNG
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Description: 30 characters
Technical Requirements
Number of carousel cards: 10
Image maximum file size: 4 GB
Image minimum width: 600 pixels
Image minimum height: 600 pixels
Video maximum file size: 4 GB
Video duration: Up to 15 seconds
Aspect ratio tolerance: 3%
Facebook Stories
Image
Design Recommendations
File type: JPG or PNG
Ratio: 9:16
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Technical Requirements
Maximum file size: 30 MB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%
Video
Design Recommendations
File type: MP4, MOV or GIF
Ratio: 9:16
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
Resolution: At least 1080 x 1080 pixels
Video captions: Optional, but recommended
Video sound: Optional, but recommended
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Technical Requirements
Video duration: 1 second to 2 minutes
Maximum file size: 4 GB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%
Carousel
Design Recommendations
Image file type: JPG or PNG
Recommended ratio: 1:1
Recommended resolution: At least 1080 x 1920 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Landing page URL: Required.
Technical Requirements
Number of carousel cards: 3 to 10
Image minimum width: 500 pixels
Image maximum file size: 30 MB
Ads on Facebook Reels
Image
Design Recommendations
File type: JPG or PNG
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 72 characters
Headline: 10 characters
Technical Requirements
Maximum file size: 30 MB
Minimum width: 600 pixels
Minimum height: 600 pixels
Aspect ratio tolerance: 3%
Video
Design Recommendations
File Type: MP4, MOV
Recommended Ratio: 9:16
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
Resolution: At least 500 x 800 pixels
Video captions: Optional, but recommended
Video sound: Optional, but strongly recommended
Text Recommendations
Primary text: 40 characters
Technical Requirements
Maximum file size: 4 GB
Min video duration: 4 seconds
Max video duration: 15 seconds
Carousel
Design Recommendations
File type: JPG or PNG
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 50 characters
Headline: Ten characters
Technical Requirements
Number of carousel cards: 10
Maximum file size: 30 MB
Minimum width: 600 pixels
Minimum height: 600 pixels
Aspect ratio tolerance: 3%
Facebook Search Results
Image
Design Recommendations
File type: JPG or PNG
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Description: 30 characters
Technical Requirements
Maximum file size: 30 MB
Minimum width: 600 pixels
Minimum height: 600 pixels
Aspect ratio tolerance: 3%
Video
Design Recommendations
File type: MP4, MOV or GIF
Ratio: 1:1
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
Resolution: At least 1080 x 1080 pixels
Video captions: Optional, but recommended
Video sound: Optional, but recommended
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Description: 30 characters
Technical Requirements
Video duration: 1 second to 241 minutes
Maximum file size: 4 GB
Minimum width: 120 pixels
Minimum height: 120 pixels
Carousel
Design Recommendations
Image file type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Description: 20 characters
Landing page URL: Required
Technical Requirements
Number of carousel cards: 2 to 10
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Video duration: 1 second to 240 minutes
Aspect ratio tolerance: 3%
Facebook Business Explore
Image
Design Recommendations
File type: JPG or PNG
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 27 characters
Description: 27 characters
Technical Requirements
Maximum file size: 30 MB
Minimum width: 600 pixels
Minimum height: 600 pixels
Aspect ratio tolerance: 3%
Video
Design Recommendations
File type: MP4, MOV or GIF
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
Resolution: At least 1080 x 1080 pixels
Video captions: Optional, but recommended
Video sound: Optional, but recommended
Text Recommendations
Primary text: 125 characters
Headline: 27 characters
Description: 27 characters
Technical Requirements
Video duration: 1 second to 241 minutes
Maximum file size: 4 GB
Minimum width: 120 pixels
Minimum height: 120 pixels
Carousel
Design Recommendations
Image file type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 32 characters
Description: 18 characters
Landing page URL: Required
Technical Requirements
Number of carousel cards: 2 to 10
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Video duration: 1 second to 240 minutes
Aspect ratio tolerance: 3%
Facebook Reels
Image
Design Recommendations
File type: JPG or PNG
Ratio: 9:16
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 40 characters
Headline: 55 characters
Technical Requirements
Maximum file size: 30 MB
Minimum width: 600 pixels
Minimum height: 600 pixels
Aspect ratio tolerance: 3%
Video
Design Recommendations
File type: MP4, MOV, GIF
Recommended ratio: 9:16
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
Resolution: At least 1080 x 1080 pixels
Video captions: Optional, but recommended
Video sound: Optional, but strongly recommended
Text Recommendations
Primary text: 40 characters
Headline text: 55 characters
Support for auto captioning: No
Technical Requirements
Video duration: No maximum limit.
Maximum file size: 4 GB
Things to Avoid
Special boxes: No
Carousel
Design Recommendations
Image file type: JPG or PNG
Recommended ratio: 9:16
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 40 characters
Technical Requirements
Number of carousel cards: 2-10
Maximum file size: 30 MB
Minimum width: 600 pixels
Minimum height: 600 pixels
Aspect ratio tolerance: 1%
Collection
Design Recommendations
Image Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Ratio: 9:16 to 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary Text: 72 characters
Headline: 10 characters
Landing Page URL: Required
Technical Requirements
Instant Experience: Required
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Audience Network Native, Banner & Interstitial
Image
Design Recommendations
File type: JPG or PNG
Ratio: 9:16
Resolution: At least 398 x 208 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Description: 30 characters
Technical Requirements
Maximum file size: 30 MB
Minimum width: 398 pixels
Minimum height: 208 pixels
Video
Design Recommendations
File type: MP4, MOV or GIF
Ratio: 9:16
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
Resolution: At least 1080 x 1080 pixels
Video captions: Not supported
Video sound: Optional, but recommended
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Description: 30 characters
Technical Requirements
Video duration: 1 second to 2 minutes
Maximum file size: 4 GB
Carousel
Design Recommendations
Image type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Description: 20 characters
Landing page URL: Required
Technical Requirements
Number of carousel cards: 2 to 10
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Video duration: 1 second to 240 seconds
Audience Network Rewarded Video
Image
Design Recommendations
File type: JPG or PNG
Ratio: 1.91:1 to 4:5
Resolution: -1:1 ratio: 1080 x 1080 pixels -4:5 ratio: 1080 x 1350 pixels
Text Recommendations
Primary text: 50-150 characters
Headline: 27 characters
Technical Requirements
Maximum file size: 30 MB
Minimum width: 600 pixels
Minimum height: -1:1 ratio: 600 pixels -4:5 ratio: 750 pixels
Aspect ratio tolerance: 3%
Video
Design Recommendations
File type: MP4, MOV or GIF
Ratio: 9:16
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
Resolution: At least 1080 x 1080 pixels
Video captions: Not supported
Video sound: Optional, but recommended
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Description: 30 characters
Technical Requirements
Video duration: 3 seconds to 61 seconds
Maximum file size: 4 GB
Carousel
Design Recommendations
Image file type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1 or 4:5
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 80 characters
Headline: 45 characters
Description: 18 characters
Landing page URL: Required.
Technical Requirements
Number of carousel cards: 2 to 10
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Video duration: 1 second to 240 minutes
Aspect ratio tolerance: 3%
Messenger Stories
Image
Design Recommendations
File type: JPG or PNG
Ratio: 9:16
Resolution: At least 1080 x 1080
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Technical Requirements
Maximum file size: 30 MB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%
Video
Design Recommendations
File type: MP4, MOV or GIF
Ratio: 9:16
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
Resolution: At least 1080 x 1080 pixels
Video captions: Optional, but recommended
Video sound: Optional, but recommended
Text Recommendations
Primary text: 125 characters
Headline: 40 characters
Technical Requirements
Video duration: 1 second to 2 minutes
Maximum file size: 4 GB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%
Carousel
Design Recommendations
Image file type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1 or 4:5
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary text: 80 characters
Headline: 45 characters
Description: 18 characters
Landing page URL: Required.
Technical Requirements
Number of carousel cards: 2 to 10
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Video duration: 1 second to 240 minutes
Aspect ratio tolerance: 3%
Facebook Right Column
Image
Design Recommendations
File type: JPG or PNG
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Headline: 40 characters
Technical Requirements
Minimum width: 254 pixels
Minimum height: 133 pixels
Video
Design Recommendations
File type: MP4, MOV or GIF
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
Resolution: At least 1080 x 1080 pixels
Video captions: Optional, but recommended
Video sound: Optional, but recommended
Text Recommendations
Primary text: 125 characters
Headline: 27 characters
Description: 27 characters
Technical Requirements
Video duration: 1 second to 241 minutes
Maximum file size: 4 GB
Minimum width: 120 pixels
Minimum height: 120 pixels
360 Videos
With some objectives, you can use a 360 video. When people see this type of ad, they can turn their device or drag their finger to move around within the video and explore every angle.
Carousel
Design Recommendations
Image file type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Headline: 40 characters
Landing page URL: Required
Technical Requirements
Number of carousel cards: 2 to 10
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Video duration: 1 second to 240 minutes
Aspect ratio tolerance: 3%
