Standard Image Ads
Image Ad Specs
Images File type: .PNG or .JPEG Max file size: Desktop 20 MB, In-app 32 MB Aspect ratio: We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people’s feeds.
Character counts Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds.
Standard Width Video Ads
Width Video Ad Specs
Videos File type: .MP4, .MOV or .M4V Encoding: H.264 or H.265 Max file size: Up to 2GB Video length: Minimum 4 seconds, maximum 15 minutes Recommended length for video ads: 6 to 15 seconds Aspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3, 4:5, or 9:16).
Character counts Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds.
Max. Width Video Ads
Width Video Ad Specs
Videos File type: .MP4, .MOV or .M4V Encoding: H.264 or H.265 Max file size: Up to 2GB Video length: Minimum 4 seconds, maximum 15 minutes Recommended length for video ads: 6 to 15 seconds Aspect ratio: Max. width videos cannot exceed the height of a 1:1 aspect ratio
Character counts Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds.
Carousel Ads
Carousel Ad Specs
Images File type: .PNG or .JPEG Max file size: 20 MB per image Creative quantity: 2 to 5 images per carousel Aspect ratio: 1:1 or 2:3
Character counts Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds.
Shopping Ads
Image Ad Specs
File type: .PNG or .JPEG Max file size: Desktop 20 MB, In-app 32 MB Aspect ratio: We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people’s feeds.
Collections Ads
Collections Ad Specs
Static image hero creative and secondary creatives File type: .PNG or .JPEG Max file size: 10MB Creative quantity: Must have 1 hero creative. Minimum of 3 secondary creatives recommended. Maximum of 24 secondary creatives. Aspect ratio: The hero creative must have either a 1:1 or 2:3 aspect ratio and can differ from the aspect ratios of the secondary creatives. All secondary creatives must have the same aspect ratio-either 1:1 (square) or 2:3 (vertical). We recommend making your secondary creatives with a 1:1 ratio to best control how they appear in people’s feeds. If the creative is not 1:1, the cropping will occur at the center of the image.
Video Hero Creative File type: .MP4, .MOV or .M4V Encoding: H.264 or H.265 Max file size: Up to 2GB Video length: Minimum 4 seconds, maximum 15 minutes Aspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3 or 9:16).
Character counts Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds.
Idea Ads
Idea Ad Specs
Images and Videos File type: Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP Video: .MP4, .M4V, and .MOV files are available on iOS and Android only File size: 1 GB recommended Video encoding: H.264 or H.265 Max file size: Android and iOS: 2GB max Web: 100MB max Video length: The maximum duration is 5 minutes. Resolution: For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080×1920 pixel size (9:16 ratio) Aspect ratio: Aspect ratio is 9:16, but there are no restrictions for image or video Character length: Title – 100 characters max On page – 250 characters max Safe zones: Put text and other elements within the dimensions below so users can easily see on any device when viewing Top: 270 px Left: 65 px Right: 195 px Bottom: 440 px
Showcase Ads
Showcase Ad Specs
Images and Videos File type: Image – .BMP, .JPEG, .PNG, .TIFF, .WEBP Video – .MP4, .MOV, or .M4V files are available on iOS and Android only Max file size: Up to 32MB Video length: Videos should be between 3-60 seconds Resolution: For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1000 x 1500 pixel size Aspect ratio: Title Pin – 2:3 ratio Card – 2:3 ratio Feature – 1:1 static Creative quantity: Card – Up to four cards in addition to primary title Pin. Feature – Minimum of 1 and maximum 3 per card Safe zones : 342 x 430 pixels Character length: Text overlay – Limited to no more than 10 words. Font must be legible. Features – Limited to 50 characters including spaces. For titles, anything after 50 characters will be hidden.
Quiz Ads
Quiz Ad Specs
Images and Videos File type: Image – .BMP, .JPEG, .PNG, .TIFF, .WEBP Video – .MP4, .MOV, or .M4V files are available on iOS and Android only Max file size: Up to 32MB Video length: Videos should be between 3-60 seconds Resolution: For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1000 x 1500 pixel size Aspect ratio: Title Pin – 2:3 ratio Results Pin – 2:3 ratio Creative quantity: Up to three results Pins with one title Pin. Character length: Title – 100 characters max. Text overlay – Limited to no more than 10 words. Font should be easy to read. Consider stacking brand logo, quiz title and CTA at the top of the Pin. Questions and answers – Questions can be up to 96 characters, including spaces. Answers can be up to 48 characters, including spaces. Results – 100 characters max in title and 500 characters max for description. Visit site button cannot be edited but the destination URL can be edited.