Image Ads
Image
Placement:
Interstitial Ads: Normal Interstitial
Banner Ads:
Normal Banner
Icon-only Banner
Video thumbnail banner
Native Ads:
Normal Native
Video thumbnail native
App Open Ads:
Normal App Open
Ad Composition:
Image creative
Brand or app name (logo)
Ad description
CTA button
File type: JPG, JPEG, PNG
Image Resolution: 1200*628px / 640*640px / 720*1280px / 640*200px/ 640*100px/ 600*500px
File Size: within 100MB
Video Ads
Placement:
CapCut: App open ads, In-feed, Album, Draw Fizzo: App open ads, Native ads
Ad Composition: Video creative, brand or app name (logo), skip ad button and [Landing page URL] +CTA button (if [half-screen])
Aspect Ratio: 9:16
Video Resolution: 720*1280
File Type: .mp4, .mov, .mpeg, .avi
Video Duration: 30 seconds
Bitrate: Greater than or equal to 516 kbps
File Size: Within 500MB
Profile Image: Aspect Ratio: 1:1
Spark Ads
User Interaction:
Click CTA buttons and the ad caption and go to the advertising landing page (in any).
Click profile photo, nickname, swipe left, and go to the video owner’s profile page.
Click the “+” sign on the profile photo to follow the account.
Click the sound and artist’s name and the music disc icon, and go to the music page.
Metrics:
Paid clicks: Clicks recorded to CTA button and ad caption.
Music clicks: Clicks recorded to Music Disc icon and Music title.
Paid shares: The number of times your video creative was shared within 1 day of a user seeing a paid ad.
Paid followers: The number of new followers that were gained within 1 day of a user seeing a paid ad.
Paid profile visits: The number of profile visits the paid ad drove during the campaign.
Paid comments: The number of comments your video creative received within 1 day of a user seeing a paid ad.
Anchor clicks: The number of clicks on the anchor in your Spark Ads video in the for-you feed.
Anchor click rate: Anchor clicks/anchor impression.
Carousel Ads
For Standard Carousel
Image Requirements:
min 2 – max 35 images
File type: JPG/.JPEG or .PNG
File size ≤100 KB suggested
Image resolution: Horizontal 1200*628px | Square 640*640px | Vertical 720*1280px
Music Requirements:
Music is a must (will play loop playback)
Duration >=2s
Supported type: .mp3, .wav, .m4a, .flac
Can support both CML music and music upload (File size: Up to 10M; Music format: MP3)
For VSA Carousel
Image Requirements:
Minimum images shown: 2
Maximum images shown: 20
Music Requirements:
Music is a must (will play loop playback)
Duration >=2s
Supported type: .mp3, .wav, .m4a, .flac
Can only support music upload (File size: Up to 10M; Music format: MP3)