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Design Recommendations
File Type: jpg, png, or gif
File Size: 5 MB
Image Ratio: 1.91:1 (horizontal, desktop and mobile)
1:1 (square, desktop and mobile)
1:1.91 (vertical, mobile only)

Text Recommendations
Ad name (optional): 255 characters
Headline: 70 characters
Introductory text: 150 characters
Description (LinkedIn Audience Network (LAN) only): 70 characters. Only required if using LinkedIn Audience Network (LAN).

Technical Requirements
File Type: jpg, png, or gif
File Size: 5 MB
Horizontal / Landscape:
Minimum: 640 x 360 pixels
Maximum: 7680 x 4320 pixels
Recommended: 1.91:1 – 1200 x 628 pixels
Square:
Minimum: 360 x 360 pixels
Maximum: 4320 x 4320 pixels
Recommended: 1:1 – 1200 x 1200 pixels
Vertical:
Minimum: 360 x 640 pixels
Maximum: 2430 x 4320 pixels
Recommended:
1:1.91 – 628 x 1200 pixels
2:3 – 600 x 900 pixels
4:5 – 720 x 900 pixels

Call To Action Options
Apply
Download
View Quote
Learn More
Sign Up
Subscribe
Register
Join
Attend
Request Demo

URL Requirements
Landing page URL: Required
URL prefix: http:// or https://
URL characters: 2000 characters for destination field URL

Design Recommendations
Video File Type: MP4
Video Sound Format: AAC or MPEG4
Recommended frame rate: 30 frames per second
Custom Thumbnail: Optional but recommended
Ratio: 4:5 (vertical, 0.8)
9:16 (vertical; 0.57)
16:9 (landscape; 1.78)
1:1 (square; 1.0)

Text Recommendations
Ad name (optional): 255 characters
Headline: 70 characters. Maximum of 200 characters
Introductory text: 150 characters. Maximum of 600 characters

Technical Requirements
Video File Size: 75 KB (min) – 200 MB (max)
Video Duration: 3 seconds – 30 minutes
Video Captions: Optional
Video Sound Rate: Less than 64 KHz
Minimum width: 360 pixels
Maximum width: 1920 pixels
Minimum height: 360 pixels
Maximum height: 1920 pixels
Minimum aspect ratio: 9:16 (0.563)
Maximum aspect ratio: 16:9 (1.778)

Call To Action Options
Apply
Download
View Quote
Learn More
Sign Up
Subscribe
Register
Join
Attend
Request Demo

Recommended Dimensions
Vertical (4:5): Min 360 x 450 pixels
Max 1080 x 1350 pixels
Vertical (9:16): Min 360 x 640 pixels
Max 1080 x 1920 pixels
Landscape (16:9): Min 640 x 360 pixels
Max 1920 x 1080 pixels
Square (1:1): Min 360 x 360 pixels
Max 1920 x 1920 pixels
Aspect ratio tolerance: 5%
 
Video Thumbnail File Format: JPG or PNG
Video Thumbnail Max File Size: 2 MB Video
Thumbnail Aspect Ratio & Resolution: Match video

URL Requirements
Landing page URL: Required
URL prefix: http:// or https://
URL characters: 2000 characters for destination field URL

Design Recommendations
File Type: JPG or PNG
Ratio: 1:1
Recommended Resolution: at least 1080 x 1080 pixels

Text Recommendations
Ad name (optional): 255 characters
Card headline: 45 characters
Introductory text: 255 characters

Technical Requirements
Number of carousel cards: 2-10
Maximum File Size: 10 MB

URL Requirements
Landing page URL: Required
URL prefix: http:// or https://
URL characters: 2000 characters for destination field URL
 
 

Design Recommendations
Image Ratio: 4:1 (image will be pulled from the Event page)

Text Recommendations
Event name (optional): 255 characters
Introductory text: 600 characters

URL Requirements
Event URL: Required, LinkedIn Event page URLs only
URL prefix: http:// or https://
URL characters: 2000 characters for destination field URL

Design Recommendations
File type: PDF, DOC, DOCX, PPT, PPTX
File size: 100 MB
Aspect Ratio: Vertical, Horizontal, Square
Number of pages: under 10 pages (300 pages maximum or 1 MM words)
Use any of the standard PDF layouts:

Ad Text Recommendations
Ad name (optional): 255 characters
Headline: 70 characters
Introductory text: 150 characters

Technical Requirements PDFs with multiple layers must be flattened or merged. PDFs with multiple sized pages must be fit to the same page size. Please ensure that your document has secure hyperlinks.

Text Recommendations
You cannot add any headline or introductory text; edits to the post must come from the original author of the post.

URL Requirements
There are no URLs added to Thought Leader Ads. Employees can include URLs in their organic post and the URL would remain hyperlinked when the post is sponsored.

Call To Action Options
There are no call to action buttons for Thought Leader Ads.

Design Recommendations
Single Image Ad File Type: JPG, PNG, or GIF
Single Image Ad File Size: 5 MB
Recommended Single Image Ad: 7680 x 4320 pixels (maximum)
Images less than 401 pixels wide display as a thumbnail image.
 
Conversation Ad Image Type (optional): JPG or PNG
Conversation Ad Image Size (optional): 5 MB
Recommended Conversation Ad Image: 250 x 250 pixel (maximum)
Conversation Ad Banner Creative Type (optional): JPG or PNG
Conversation Ad Banner Creative Size (optional): 2 MB
Recommended Banner Creative: 300 x 250 pixel (maximum)
This banner is not clickable for click-to-message ads

Text Recommendations
Single Image Ad Name (optional): 255 characters
Single Image Ad Introductory text: 600 characters (maximum)
 
Conversation Name: 255 characters
Subject: 60 characters
Footer/Terms (optional): 20,000 characters
Intro Message: 8,000 characters
Response Message: 8,000 characters
Reccomendation: Keep formating simple. While bulleting, italics, and bolding are available we recommend simplicity for a conversational space.

URL Requirements
URL prefix: http:// or https://
URL characters: 2000 characters for destination field URL
Special characters can cause errors, including > < # ” % { } [ ]

Design Recommendations
Dimensions:
General: 1920 x 1080 pixels, 1280 x 720 pixels
Recommended: 1920 x 1080 pixels
  Aspect Ratio: 16:9
  Format: MP4
  Max File Size: 500MB
  Video Duration: Min/Max: 6 seconds – 60 seconds
Recommended: 6, 15, 30, 45, or 60 seconds
  Audio Duration: Must match video

Technical Requirements
Bit Rate:
General: 12 Mbps or higher
Recommended: 15 – 40 Mbps
Audio:
2- channel, -23 integrated LUFS
PCM (16 or 24 bit only, preferred) or AAC codec
192 Kbps minimum
48 kHz sample rate
Frame rate:
Frame rate (must be constant)
General: 23.98, 24, 25, or 29.97, 30 fps based on native rate
Recommended: 29.97 fps based on native rate
Codec ID: H.264
Chroma Subsampling:
General: 4:2:0
Recommended: 4:2:2